Buzz of App Store Optimization (ASO) | App Marketing Blog

10 ASO Black Hat Techniques list

  1. Keyword stuffing: Packing as many keywords as possible into the app’s title, description, and metadata in an attempt to appear more relevant to users searching for those keywords.
  2. Fake reviews and ratings: Paying for or otherwise obtaining fake positive reviews and ratings for an app in order to boost its rating and visibility.
  3. Click farming: Using fake or low-quality traffic to artificially inflate the app’s ranking and visibility, often through the use of automated bots or fake accounts.
  4. Cloaking: Presenting different content to app store algorithms than to users in order to manipulate ranking and visibility.
  5. Buying traffic or app installs: Purchasing traffic or app installs from third-party vendors in an attempt to boost the app’s ranking and visibility.
  6. Spamming app store algorithms: Using tactics such as keyword stuffing or fake reviews to try and manipulate the app store algorithms and improve ranking.
  7. Using hidden or misleading metadata: Hiding or disguising keywords in the app’s metadata in an attempt to manipulate ranking and visibility.
  8. Stealing content or intellectual property: Copying content or intellectual property from other apps or websites in an attempt to improve the app’s ranking and visibility.
  9. Engaging in unethical link building: Building links to the app’s website or other landing pages through unethical means such as link farms or paid links.
  10. Using unauthorized app store APIs: Using unauthorized application programming interfaces (APIs) or other unauthorized methods to manipulate ranking and visibility.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat