Buzz of App Store Optimization (ASO) | App Marketing Blog

10 best ASO activities – ASO 2023

Here are ten best practices for app store optimization (ASO):

  1. Research and select relevant keywords: Use keyword research tools and analysis of your competitors to identify the most relevant and popular keywords to target in your ASO efforts.
  2. Use keywords in your app title and description: Include your targeted keywords in the app title and description to make it easier for users to find your app when searching for those keywords.
  3. Optimize your app’s visual elements: Use visually appealing and high-quality images and videos in your app listing to grab users’ attention and showcase the features and benefits of your app.
  4. Create a compelling app description: Use your app description to clearly and concisely describe the features and benefits of your app, and include a call to action to encourage users to download.
  5. Encourage user ratings and reviews: Encourage users to rate and review your app, as high ratings and positive reviews can help improve your app’s visibility and conversion rate.
  6. Utilize app metadata: Use metadata such as app category, age rating, and language to help your app appear in relevant search results and categories.
  7. Use external marketing to drive traffic to your app listing: Use social media, email marketing, and other external channels to drive traffic to your app listing and increase visibility.
  8. Test and optimize your ASO efforts: Use A/B testing and analysis of your app’s performance to continually optimize your ASO efforts and improve your app’s visibility and conversion rate.
  9. Keep your app up to date: Regularly update your app with new features and improvements to keep users engaged and improve the overall user experience.
  10. Monitor and track your ASO performance: Use tools such as Google Analytics and the app store’s own analytics tools to track the performance of your ASO efforts and identify areas for improvement.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat