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100 Potential Mobile App KPIs – ASO & App Growth

100 Mobile App KPIs

Here is a list of 100 potential KPIs (key performance indicators) that you might track for a mobile app:

  1. Daily active users (DAUs)
  2. Monthly active users (MAUs)
  3. Weekly active users (WAUs)
  4. Yearly active users (YAUs)
  5. User retention rate
  6. User churn rate
  7. Average daily sessions per user
  8. Average session length
  9. Time spent in app
  10. Session interval
  11. Number of app launches
  12. Number of app crashes
  13. Crash rate
  14. App loading time
  15. App size
  16. App ratings
  17. App reviews
  18. App store ranking
  19. App downloads
  20. App uninstalls
  21. App upgrades
  22. App referrals
  23. App installs from organic search
  24. App installs from paid search
  25. App installs from social media
  26. App installs from display advertising
  27. App installs from email marketing
  28. App installs from in-app advertising
  29. App installs from referral programs
  30. App installs from partnerships
  31. App installs from offline marketing
  32. App registrations
  33. App logins
  34. App sign-ups
  35. App onboarding completion rate
  36. App feature usage
  37. App conversion rate
  38. App revenue
  39. App average revenue per user (ARPU)
  40. App lifetime value (LTV)
  41. App return on investment (ROI)
  42. App customer acquisition cost (CAC)
  43. In-app purchase conversion rate
  44. In-app purchase frequency
  45. In-app purchase average order value (AOV)
  46. In-app purchase revenue
  47. Subscription conversion rate
  48. Subscription retention rate
  49. Subscription churn rate
  50. Subscription revenue
  51. Ad impression count
  52. Ad click-through rate (CTR)
  53. Ad revenue
  54. Ad eCPM (effective cost per thousand impressions)
  55. Ad fill rate
  56. Ad latency
  57. Ad viewability rate
  58. Ad click fraud rate
  59. Ad blocking rate
  60. User acquisition cost (UAC)
  61. Cost per install (CPI)
  62. Cost per click (CPC)
  63. Cost per action (CPA)
  64. Cost per impression (CPI)
  65. Cost per thousand impressions (CPM)
  66. Cost per user acquisition (CPA)
  67. Cost per engagement (CPE)
  68. Cost per subscription (CPS)
  69. Cost per transaction (CPT)
  70. Advertising budget
  71. Advertising spend
  72. Advertising ROI
  73. Marketing budget
  74. Marketing spend
  75. Marketing ROI
  76. User engagement
  77. User loyalty
  78. User satisfaction
  79. User feedback
  80. User reviews
  81. User support requests
  82. User support resolution rate
  83. User support satisfaction
  84. User support response time
  85. User location
  86. User demographics
  87. User device type
  88. User operating system
  89. User language
  90. User network type
  91. User network operator
  92. User app version
  93. User app updates
  94. User push notification opt-in rate
  95. User push notification open rate
  96. User push notification click-through rate
  97. User in-app notification opt-in rate
  98. User in-app notification open rate
  99. User in-app notification click-through rate
  100. User

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Me

ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on ASOBuzz.com, my hobby site, where I love to share my learning through writing.

Hanif Marwat
hanifmrwt@gmail.com

Hanif Marwat