Here is a list of 100 potential KPIs (key performance indicators) that you might track for a mobile app:
- Daily active users (DAUs)
- Monthly active users (MAUs)
- Weekly active users (WAUs)
- Yearly active users (YAUs)
- User retention rate
- User churn rate
- Average daily sessions per user
- Average session length
- Time spent in app
- Session interval
- Number of app launches
- Number of app crashes
- Crash rate
- App loading time
- App size
- App ratings
- App reviews
- App store ranking
- App downloads
- App uninstalls
- App upgrades
- App referrals
- App installs from organic search
- App installs from paid search
- App installs from social media
- App installs from display advertising
- App installs from email marketing
- App installs from in-app advertising
- App installs from referral programs
- App installs from partnerships
- App installs from offline marketing
- App registrations
- App logins
- App sign-ups
- App onboarding completion rate
- App feature usage
- App conversion rate
- App revenue
- App average revenue per user (ARPU)
- App lifetime value (LTV)
- App return on investment (ROI)
- App customer acquisition cost (CAC)
- In-app purchase conversion rate
- In-app purchase frequency
- In-app purchase average order value (AOV)
- In-app purchase revenue
- Subscription conversion rate
- Subscription retention rate
- Subscription churn rate
- Subscription revenue
- Ad impression count
- Ad click-through rate (CTR)
- Ad revenue
- Ad eCPM (effective cost per thousand impressions)
- Ad fill rate
- Ad latency
- Ad viewability rate
- Ad click fraud rate
- Ad blocking rate
- User acquisition cost (UAC)
- Cost per install (CPI)
- Cost per click (CPC)
- Cost per action (CPA)
- Cost per impression (CPI)
- Cost per thousand impressions (CPM)
- Cost per user acquisition (CPA)
- Cost per engagement (CPE)
- Cost per subscription (CPS)
- Cost per transaction (CPT)
- Advertising budget
- Advertising spend
- Advertising ROI
- Marketing budget
- Marketing spend
- Marketing ROI
- User engagement
- User loyalty
- User satisfaction
- User feedback
- User reviews
- User support requests
- User support resolution rate
- User support satisfaction
- User support response time
- User location
- User demographics
- User device type
- User operating system
- User language
- User network type
- User network operator
- User app version
- User app updates
- User push notification opt-in rate
- User push notification open rate
- User push notification click-through rate
- User in-app notification opt-in rate
- User in-app notification open rate
- User in-app notification click-through rate
- User