Buzz of App Store Optimization (ASO) | App Marketing Blog

25 best bidding tips apple for search ads

Here are 25 tips for bidding on search ads that can help improve the performance of your campaigns:

  1. Set clear goals: Determine what you want to achieve with your search ad campaigns and choose a bidding strategy that aligns with your goals.
  2. Use negative keywords: Use negative keywords to exclude certain keywords from triggering your ad. This can help improve the relevance of your ad and reduce wasted spend.
  3. Use keyword match types: Use different keyword match types, such as broad match, phrase match, and exact match, to control which searches trigger your ad.
  4. Use ad extensions: Use ad extensions to provide additional information about your business and products, such as location, phone number, or ratings.
  5. Use ad groups: Organize your keywords into ad groups based on theme or product to help improve the relevance of your ads.
  6. Use long-tail keywords: Long-tail keywords, which are more specific and less competitive, can be a good option for targeting niche audiences.
  7. Use dynamic keyword insertion: Use dynamic keyword insertion to automatically insert the user’s search query into your ad copy, which can help improve the relevance of your ad.
  8. Use specific landing pages: Use specific landing pages that are relevant to the keywords you are targeting to improve the user experience and increase conversions.
  9. Use device targeting: Use device targeting to show your ads to users on specific devices, such as mobile or desktop.
  10. Use location targeting: Use location targeting to show your ads to users in specific locations, such as a specific city or country.
  11. Use audience targeting: Use audience targeting to show your ads to users based on their interests or demographics.
  12. Use retargeting: Use retargeting to show your ads to users who have previously visited your website.
  13. Use ad scheduling: Use ad scheduling to show your ads at specific times of the day or days of the week.
  14. Use dayparting: Use dayparting to show your ads during specific times of the day, such as during business hours or after hours.
  15. Use bid adjustments: Use bid adjustments to increase or decrease your bids based on factors such as location or device.
  16. Use remarketing lists for search ads: Use remarketing lists for search ads (RLSA) to show your ads to users who have previously visited your website when they search for specific keywords.
  17. Use Google Analytics: Use Google Analytics to track the performance of your campaigns and identify areas for improvement.
  18. Use Google Ads Editor: Use Google Ads Editor to make bulk changes to your campaigns and save time.
  19. Use Google Ads scripts: Use Google Ads scripts to automate tasks and optimize your campaigns.
  20. Use responsive search ads: Use responsive search ads to automatically test different combinations of headlines and descriptions and determine which combinations perform best.
  21. Use ad customizers: Use ad customizers to dynamically insert information such as location or price into your ad copy.
  22. Use structured snippets: Use structured snippets to highlight specific features or services in your ad copy.
  23. Use callout extensions: Use callout extensions to add additional information to your ad copy, such as free shipping or 24/7 support.
  24. Use Google Optimize: Use Google Optimize to test different versions of your landing pages and determine which version performs best.
  25. Use Google Analytics and Google Tag Manager: Use Google Analytics and Google Tag Manager to track the performance of your campaigns and gather insights about your audience.

By following these tips, you can optimize your search ad


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat