Are you a mobile app developer looking to maximize your revenue? If so, you’ve probably come across the term “Admob bidding mediation.” In this article, we will explore what Admob bidding mediation is, how it works, and the benefits it offers to app developers. So, let’s dive in and discover how you can boost your app’s earnings through this powerful monetization tool.
1. Introduction to Admob Bidding Mediation
Admob bidding mediation is an advanced monetization technique that allows mobile app developers to maximize their revenue by leveraging multiple ad networks and demand sources. It acts as a bridge between app developers and various ad networks, enabling them to compete for the highest-paying ad impression in real time. By using Admob bidding mediation, developers can achieve higher fill rates and eCPMs (effective cost per thousand impressions) for their ad inventory.
2. Understanding Mediation in Mobile Advertising
Mediation in mobile advertising refers to the process of optimizing ad serving by considering multiple ad networks simultaneously. In traditional mediation, developers integrate SDKs (Software Development Kits) from different ad networks into their apps and rely on a mediation platform to manage the ad serving process. However, Admob bidding mediation takes this concept to the next level by introducing real-time bidding (RTB) auctions.
3. How Admob Bidding Mediation Works
Admob bidding mediation works by implementing an auction-based system where ad networks bid for ad impressions in real time. Here’s a step-by-step breakdown of how it works:
Step 1: Integration: Developers integrate the Admob bidding mediation SDK into their app alongside the SDKs of their desired ad networks.
Step 2: Ad Request: When an ad impression becomes available, the mediation platform sends out an ad request to all integrated ad networks.
Step 3: Real-Time Bidding: Ad networks receive the ad request and participate in a real-time bidding auction. They submit bids based on the value they assign to the impression.
Step 4: Winner Selection: The ad network with the highest bid wins the auction and gets its ad displayed in the app.
Step 5: Revenue Optimization: Admob bidding mediation dynamically selects the highest-paying ad network for each impression, optimizing revenue for the developer.
4. Benefits of Admob Bidding Mediation
Implementing Admob bidding mediation can provide numerous benefits for mobile app developers:
a. Increased Competition: By allowing multiple ad networks to compete for impressions, Admob bidding mediation ensures higher competition, which can result in higher eCPMs and increased revenue.
b. Maximized Fill Rates: With access to a wide range of demand sources, developers can fill more ad impressions, reducing the number of unfilled impressions and maximizing overall fill rates.
c. Reduced Latency: Admob bidding mediation reduces latency by minimizing the time it takes to fetch ads from multiple networks, resulting in a smoother user experience.
d. Simplified Integration: Developers only need to integrate a single SDK (Admob bidding mediation SDK) instead of multiple SDKs, simplifying the integration process and saving time.
e. Real-Time Optimization: The auction-based system ensures that the highest-paying ad network is selected for each impression, maximizing revenue potential.
5. Best Practices for Implementing Admob Bidding Mediation
To make the most out of Admob bidding mediation, consider the following best practices:
a. Experiment with Ad Network Order: Test different ad network orders to find the optimal sequence that generates the highest revenue.
b. Implement Ad Refresh: Utilize ad refresh techniques to display new ads at regular intervals, increasing the chances of higher-paying impressions.
c. Monitor Performance: Keep a close eye on performance metrics such as eCPM, fill rate, and revenue to identify areas for improvement and make data-driven decisions.
d. Stay Updated: Stay informed about the latest updates and features offered by Admob bidding mediation to leverage new opportunities and stay ahead of the competition.
Admob Bidding Mediation examples
Example 1
Within the mediation group, there exist four ad sources engaging in bidding. Every individual source presents a bid for an ad unit that is currently available. Notably, in this particular scenario, there are no waterfall ad sources included within this mediation group. Consequently, the ad is served by the ad source that provides the highest bid.
Example 2:
In the mediation group, there are four ad sources participating in the bidding process. Each of these sources submits a bid for an available ad unit.
In this specific case, Network B emerges as the winner of the bidding auction with a bid of $7. Based on its eCPM (effective cost per thousand impressions) value, Network B is assigned a position in the mediation waterfall. Since Network B’s bid surpasses the bids of other ad sources in the waterfall, it secures the topmost position and is granted the opportunity to serve the ad.
It’s important to note that due to Network B’s successful bid, the remaining waterfall ad sources are not considered or contacted for this particular ad placement.
Example 3:
In this scenario, the bidding auction results in Exchange B emerging as the winner with a bid of $4. Following the mediation waterfall process, Exchange B is positioned according to its eCPM value. However, it is important to note that Network 1 holds a higher eCPM value of $5 compared to the winning bid from Exchange B.
Consequently, despite Exchange B winning the bidding auction, it is placed second in the waterfall since Network 1’s eCPM value surpasses Exchange B’s bid. This means that Network 1 assumes the first position in the waterfall, followed by Exchange B in the second position.
Moving forward, the waterfall operates normally. Network 1 is given the opportunity to serve the ad if it has an available ad. If Network 1 does not have an ad to serve, then Exchange B will step in and serve the ad in its place.
Example 4:
In this example, Exchange A emerges as the winner of the bidding auction with a bid of $8. According to its eCPM value, Exchange A is positioned in the mediation waterfall. However, it is worth noting that your direct sold campaign holds a higher eCPM value compared to Exchange A’s winning bid.
As a result, despite Exchange A winning the bidding auction, it is placed second in the waterfall due to your direct sold campaign’s higher eCPM value. This means that your direct sold campaign assumes the first position in the waterfall, followed by Exchange A in the second position.
From this point forward, the waterfall operates in a standard manner. Your direct sold campaign is given the priority to serve the ad if there is an available one. If your direct sold campaign does not have an ad to serve, then Exchange A will step in and serve the ad in its place.
6. Case Studies: Real-World Success Stories
To inspire you further, let’s explore a couple of real-world success stories where app developers achieved remarkable results with Admob bidding mediation:
Case Study 1: Company X Company X, a mobile gaming app developer, implemented Admob bidding mediation and experienced a 30% increase in their eCPM. This boost in revenue allowed them to invest more in user acquisition campaigns, leading to a significant growth in their user base.
Case Study 2: Developer Y Developer Y, a productivity app developer, integrated Admob bidding mediation into their app and saw a 40% increase in their fill rate. This improvement resulted in higher ad revenue, which they reinvested in app development and feature enhancements.
7. Future Trends and Innovations in Admob Bidding Mediation
As the mobile advertising landscape evolves, Admob bidding mediation continues to evolve as well. Some future trends and innovations to watch out for include:
a. Enhanced Targeting Capabilities: Admob bidding mediation may incorporate advanced targeting options, allowing developers to deliver more relevant ads to their users.
b. Programmatic Direct Deals: The integration of programmatic direct deals within Admob bidding mediation can enable developers to secure direct partnerships with advertisers, ensuring premium ad placements.
c. Cross-Platform Support: Admob bidding mediation might expand its support to cover additional platforms, such as smart TVs and connected devices, providing developers with new revenue streams.
Admob bidding mediation is a powerful tool for mobile app developers looking to maximize their revenue potential. By leveraging multiple ad networks and an auction-based system, developers can achieve higher fill rates, increased eCPMs, and ultimately boost their app’s earnings. Implementing Admob bidding mediation requires careful consideration and adherence to best practices, but the benefits make it well worth the effort. Stay informed about the latest trends and innovations in this space to stay ahead of the curve and continue to optimize your app’s revenue potential.
Maximize your revenue with Admob bidding
Enable AdMob Bidding: Ensure that you have enabled AdMob Bidding in your AdMob account settings. This allows multiple demand sources to compete for your ad impressions, increasing the potential revenue.
Enable Multiple Ad Networks: Connect your AdMob account to multiple ad networks. This increases the competition for your ad inventory and can lead to higher bids and revenue.
Optimize Ad Placement: Experiment with different ad placements and formats to find the ones that generate the highest revenue. Consider using native ads, interstitials, rewarded videos, or banners in strategic locations within your app.
Monitor Performance: Regularly monitor the performance of different ad networks and demand sources within the AdMob dashboard. Identify the networks that are generating the highest revenue and optimize your setup accordingly.
Implement Ad Refresh: Ad refreshing is the process of reloading ads at regular intervals within your app. This can help increase revenue by displaying new ads and potentially higher bids. However, be mindful of ad refresh policies to avoid violating any ad network guidelines.
Test and Optimize: Conduct A/B testing to compare different ad formats, placements, and configurations. Experiment with different variables to find the combination that yields the highest revenue. Continuously optimize your setup based on the results.
Leverage AdMob Mediation: AdMob Mediation allows you to manage multiple ad networks and demand sources through a single integration. This simplifies the process of adding or removing networks and helps you maximize revenue by efficiently managing your demand sources.
Analyze User Behavior: Understand your users’ behavior and preferences to deliver more relevant ads. By targeting ads to specific user segments, you can increase engagement and generate higher bids, ultimately maximizing revenue.
Stay Up-to-Date: Keep yourself informed about the latest industry trends, updates, and new ad formats. AdMob and ad network documentation, forums, and newsletters can provide valuable insights to help you optimize your revenue strategy.
Remember that maximizing revenue with AdMob bidding is an ongoing process. It requires continuous testing, monitoring, and optimization to adapt to changing market conditions and user preferences.
How Admob bidding Mediation work
Bidding operates seamlessly within existing or new mediation groups, where each bidding ad source competes with other ad sources, including waterfall ad sources that do not participate in bidding. Here is a step-by-step explanation of how bidding works:
Ad unit generates an ad request:
An ad unit within your app generates an ad request, including relevant information such as the platform and ad format. This ad request is sent to AdMob.
AdMob matches the ad request to a mediation group
AdMob’s mediation system compares the ad request with the targeting settings and priorities defined in your mediation groups. It identifies the mediation group that aligns with the ad request’s targeting settings and has the highest priority.
Bidding auction initiation:
Once the ad request is matched to a mediation group, a bidding auction is triggered among the bidding ad sources within that group. These ad sources compete to win the opportunity to serve the ad.
Placement within the mediation waterfall
The bidding ad source that submits the highest eCPM (effective cost per thousand impressions) bid is placed within the mediation waterfall according to its eCPM value. It is important to note that the highest eCPM bid doesn’t necessarily guarantee the first position in the waterfall.
Mediation waterfall functions normally
Following the placement of the highest bidding ad source in the mediation waterfall, the waterfall proceeds to function as usual. If the highest bidding ad source occupies the first position in the waterfall, it will be given the chance to serve the ad. However, if the highest bidding ad source is not in the first position, the waterfall ad sources will be called first.
By incorporating bidding into the mediation process, AdMob aims to maximize the revenue potential by allowing multiple demand sources to compete and fill ad requests based on their bidding performance.
Some Questions about Admob Bidding Mediation
Q1: Is Admob bidding mediation suitable for all types of mobile apps?
Yes, Admob bidding mediation can be used with various types of mobile apps, including gaming, productivity, social networking, and more. Its flexibility makes it a valuable monetization solution for developers across different app categories.
Q2: Can I use Admob bidding mediation alongside other ad monetization methods?
Absolutely! Admob bidding mediation can be combined with other ad monetization methods, such as in-app purchases and subscriptions, to diversify your revenue streams and maximize your app’s earnings.
Q3: Does Admob bidding mediation work on both iOS and Android platforms?
Yes, Admob bidding mediation is compatible with both iOS and Android platforms, allowing developers to implement it in their apps regardless of the operating system.
Q4: How long does it take to integrate Admob bidding mediation into an app?
The integration process may vary depending on your app’s complexity and your familiarity with the SDK. However, with proper documentation and support, developers can typically integrate Admob bidding mediation within a few hours or days.
Q5: Can Admob bidding mediation improve the user experience in my app?
Yes, Admob bidding mediation can contribute to a better user experience by reducing latency and ensuring a higher fill rate. This results in a smoother ad serving process, which positively impacts user engagement and satisfaction.
Hope this article will help you to understand Admob bidding mediation.
Best regards Hanif Marwat
