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Admob Show Rate VS Match Rate: From Ad Request to Impression

Admob Show Rate

Admob Show Rate is a complete journey from ad request to an impression of the user, product, and inventory.  User clicks to achieve any goal in the product, product sends a request to inventory to show an ad. Now if inventory provides an ad, then the show rate story starts. Percentage of shown ads against number of requests is the show rate. Show rate is an important part of App Store optimization and App Marketing.

 

Here you can see Admob Ad Journey in the graph image

 

Admob Show Rate

 

Admob Show Rate Ad Journey

The Ad journey starts from the product request to inventory and then Google AdSense inventory gives response. If AdMob provides an Ad, then we have to show it to user is the next part. Show rate depends on developer implementation. If you have enough ad space and time to show Admob, then it will be shown. Show rate also depends on user internet. They mostly miss an Ad if have low internet.

 

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From Admob Ad Request to Impression

  1. App sends request to Google Admob Inventory
  2. Inventory fill or miss the request
  3. Incase of match request, ad comes to the app
  4.  Some times ad misses on the way to impression
  5. If not missed then it will be shown in the app

 

Admob Show Rate vs Match Rate

Match rate is the number of total requests vs filled requests while show is the the number of impressions vs match requests. Show comes just after the match rate. Match rate depends on Google and other ad networks while show rate depends on the implementation of ad placements.

 

Admob Show Rate vs Match Rate

 

If an app sends 100 request and Google Admob fill 90 of those requests then match rate will be

Match Rate = match requests/ total requests

= 90/100 *100

= 90%

 

Now if app shows 80 of impressions from those 90 filled ads then show rate

Show Rate = Impressions/Match Requests

= 80/90 *100

= 88%

 

I hope, you will understand the difference between Admob Show Rate and Admob Match rate.

 

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Admob Show Rate vs Match Rate Ad Units

The show rate is the percentage of times an ad is actually displayed to users, while the match rate is the percentage of times an ad is matched with relevant content. For example, if an app has a show rate of 50% and a match rate of 25%, that means that for every 100 impressions, 50 users will see the ad and 25 users will see relevant content. Banner ads have a lower show rate than interstitial ads, but a higher match rate.

 

The show rate is the percentage of times an ad is actually displayed to users, while the match rate is the percentage of times an ad is matched with r. Admob’s show rate for banner ads was 96%, while its match rate was only 50%. This means that for every 100 banner ad impressions that Admob served, only 50 were matched with relevant content. The other 50% were either not served at all, or served with irrelevant content.

 

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Show Rate Meaning

Admob’s show rate is the percentage of times an ad is actually shown to users. The company defines a “show” as when an ad is served and viewable on a user’s screen, regardless of whether or not the user actually sees it. Admob’s show rate is different from its “match rate,” which is the percentage of times an ad is served to a user who meets the targeting criteria for that ad.

 

Admob says that its show rate varies by country, app category, and ad format. In general, though, the company says that its show rate is around 50%. That means that for every 100 times an ad is supposed to be shown, it actually appears on users’ screens 50 times. The show rate is important because it affects how much money Admob makes from each impression.

 

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AdMob Low Show Rate

As mobile app developers, we’re always looking for ways to monetize our products. Admob is one of the most popular ad networks for Android and iOS apps. However, Admob has a low show rate, which means that many of the ads served are not actually seen by users.

 

This can be frustrating for developers, as we are not being paid for ads that are not being shown. However, Admob’s low show rate is due to the high number of ad requests that it receives. The ad network simply can’t keep up with the demand, so many of the ads served are never seen by users.

 

Despite Admob’s low show rate, it still remains one of the most popular ad networks for mobile app developers. This is because it has a high match rate, which means that the ads that are served are more likely to be relevant to users.

 

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How to Solve Low Admob Show Rate

As mobile app developers, we sometimes face the challenge of low Admob show rates. While there are a number of factors that can contribute to this, there are a few things we can do to try to improve the situation.

 

One thing to keep in mind is that Admob show rate is not the same as its match rate. The match rate is the percentage of impressions that are matched with an ad. The show rate is the percentage of those matched impressions that are actually displayed on a user’s screen. So, a low show rate could be due to a variety of factors, including poor ad quality or issues with ad delivery.

 

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There are a few things we can do to try to improve our Admob show rate:

1. Review our app’s ad delivery settings and make sure everything is configured correctly.

2. Monitor our app’s traffic to see if there are any issues that we can fix

 

Why is my admob earning reducing?

There are a few potential reasons why your Admob earnings might be reducing. One possibility is that the Admob show rate for your ads has decreased. This means that fewer people are seeing your ads when they use your app. Another possibility is that the match rate for your ads has decreased. This means that fewer of the people who see your ads are finding them relevant to their interests and are thus more likely to click on them.

 

If you think either of these factors might be affecting your earnings, there are a few things you can do to try and improve the situation. First, make sure that your app is being advertised in as many places as possible. The more people who see it, the more likely it is that some of them will click on your ads. You can also try targeting your ads more specifically to certain demographics or interests.

 

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How do i increase my admob earnings?

Admob is a great way to monetize your app. But how do you increase your admob earnings?

 

There are a few things you can do to increase your admob earnings. First, make sure you’re using high-quality ads. Admob show rate and match rate are the main important parts of any ad, so you want to make sure your ads are high quality so they have a higher chance of being shown.

 

Second, target your audience. Admob allows you to target specific demographics, so make sure you’re targeting the right people with your ads.

 

Finally, test different ad sizes and placements. Admob has a variety of ad sizes and placements, so experiment to see which ones work best for your app.

 

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Conclusion

Admob show rate is the percentage of ad impressions that are actually displayed to users. The company’s match rate is the percentage of ad impressions that are matched with an available ad.

Admob has a show rate of 100% and a match rate of 95%. This means that out of every 100 ad impressions, 95 will be matched with an available ad. The remaining 5% will not be shown to users.

Overall, Admob has a very high success rate in terms of displaying ads to users. The Admob show rate is nearly perfect, and its match rate is also very high. This means that Admob is a reliable platform for advertisers who want to reach their target audiences.

 

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Me

Hanif Marwat

ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on ASOBuzz.com, my hobby site, where I love to share my learning through writing.

Hanif Marwat
hanifmrwt@gmail.com

Hanif Marwat

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