Buzz of App Store Optimization (ASO) | App Marketing Blog

Admob Show Rate

Admob is a mobile advertising platform owned by Google that allows app developers to monetize their apps by displaying ads to their users. The ad show rate is a metric used to measure the effectiveness of advertising in an app. It is the percentage of times an ad is displayed to users in an app.


There are several factors that can impact an app’s ad show rate, including the type of ad being displayed, the relevance of the ad to the app’s content, and the overall user experience of the app. A high ad show rate is typically seen as a positive sign, as it indicates that users are engaging with the ads and that the app is generating revenue. However, it is important to ensure that the ad show rate does not negatively impact the user experience, as this can lead to user frustration and churn.


To improve the ad show rate for your Admob account, you can optimize ad placement, experiment with different ad formats, increase ad inventory, improve user experience, use ad targeting, and monitor ad performance. By following these steps, you may be able to increase the ad show rate and improve revenue from advertising.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat