Buzz of App Store Optimization (ASO) | App Marketing Blog

Advanced app store optimization

Advanced app store optimization (ASO) refers to advanced techniques and strategies used to improve the visibility and ranking of an app in an app store. Here are some advanced ASO strategies you can use:

  1. Use long-tail keywords: In addition to using short, high-volume keywords, consider using long-tail keywords that are more specific and have lower competition.
  2. Optimize your app’s visuals: Use visually appealing and high-quality app screenshots and videos to showcase your app’s features and benefits.
  3. Leverage user reviews and ratings: Encourage users to leave reviews and ratings for your app. Positive reviews and high ratings can improve your app’s visibility and ranking in the app store.
  4. Optimize your app’s metadata: Use relevant and targeted keywords in your app’s metadata, such as the app title, description, and keywords field.
  5. Use A/B testing: Use A/B testing to determine which versions of your app’s title, description, and visuals perform the best.
  6. Utilize app store features: Utilize features such as app preview videos and in-app purchases to improve your app’s visibility and ranking in the app store.

By implementing these advanced ASO strategies, you can improve your app’s visibility and ranking in the app store and increase its chances of being downloaded by potential users.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat