Buzz of App Store Optimization (ASO) | App Marketing Blog

Advanced techniques and strategies 2023

Advanced app store optimization (ASO) refers to advanced techniques and strategies used to improve the visibility and ranking of an app in an app store. Here are some additional advanced ASO strategies you can use:

  1. Optimize your app’s landing page: Make sure your app’s landing page is well-designed and includes all the relevant information potential users need to make a decision.
  2. Use structured data: Structured data is information about your app that is added to the HTML code of your app’s landing page. This data helps search engines and app stores understand your app’s content and can improve its ranking.
  3. Use social media and other marketing channels: Utilize social media and other marketing channels to promote your app and drive traffic to your app’s landing page.
  4. Use deep linking: Deep linking is the process of linking directly to a specific page or feature within an app. Deep linking can improve the user experience and increase the likelihood of conversion.
  5. Monitor and analyze your app’s performance: Use tools such as Google Analytics to monitor and analyze your app’s performance and identify areas for improvement.

By implementing these advanced ASO techniques and strategies, you can improve your app’s visibility and ranking in the app store and increase its chances of being downloaded by potential users.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat