To calculate app churn rate, you can use the following formula:
App churn rate = (Number of users who stopped using the app / Total number of users at the beginning of the period) x 100
For example, let’s say an app had 1000 users at the beginning of a month and 200 users stopped using the app by the end of the month. The app churn rate would be calculated as follows:
App churn rate = (200 / 1000) x 100 = 20%
You can also use this formula to calculate app churn rate over a longer period of time, such as a quarter or a year. Simply replace the number of users at the beginning of the period with the number of users at the beginning of the longer time period, and the number of users who stopped using the app with the number of users who stopped using the app over the longer time period.
It’s important to note that app churn rate is just one metric to consider when evaluating the success of an app. Other metrics, such as active user rate and revenue, can also be important indicators of an app’s success. By tracking and analyzing multiple metrics, app developers and marketers can gain a comprehensive understanding of the app’s performance and identify areas for improvement.