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Effective App Install Campaign Strategy: Google UAC

App Install Campaign Strategy

There is no question that an effective app install campaign strategy can generate more installs and boost your business. However, it can be difficult to know where to start. In this article, we will outline effective app install campaign strategy for businesses of all sizes. By following these tips, you can create a robust and successful app install campaign that will help you reach your target audience.


Introduction: The purpose of this article is to share some practical Google universal app campaign (UAC) strategies, which will help your app to grab cheap paid downloads and boost organic installs through universal app campaigns.


Mobile app campaigns are very easy to launch, but it’s not something that you have just created a campaign and now burn the money. You have to carefully plan and implement the app marketing campaign. If you’re not planning on your app install campaign strategy, don’t create an app marketing campaign. App marketing campaigns can also be very expensive. So be very careful and let’s now dive into the action part.


App install campaign strategy:

For mobile app campaign installs – First clear your mind about what’s your targeting?

  1. Users
  2. Revenue
  3. KPIs

In order to succeed as a business, it is important to set goals and track progress. This is especially true for online businesses, which need to constantly optimize their strategies based on data for app install campaign strategy. One of the most important metrics to track is user revenue KPIs – that is, how much money each user generates for the company. By identifying and focusing on high-value users, companies can maximize their profits and growth.


There are a variety of ways to measure user revenue KPIs, depending on the type of business. For example, e-commerce businesses might track average order value (AOV) or lifetime value (LTV) while SaaS businesses might track customer churn or monthly recurring revenue (MRR). No matter which specific metric you choose to focus on, tracking user revenue KPIs is essential for understanding your business’ strengths and weaknesses.

To target users who will also boost organic installs, go for the tier 3 countries through UAC campaigns through app install campaign strategy.


Budget distribution in Low CPM App Install Campaign:

Distribute your budget into multiple parts:

20% to Global campaign

20% to India

10% to the lowest eCPM countries

30% US

20% Mid-tier countries


If you have 100 USD for your newly published to market with App download campaigns, then spend as on the above formula but exclude very low CPM countries like Iraq, Algeria, Morroco, and others which you can get from AdMob. Also, exclude countries that you are targeting in other campaigns. start the bid from 2 cents and increase one cent if it’s not getting enough impressions and not consuming the allocated budget.

India Universal App Campaign

It’s the very most important campaign because India is the world second biggest population where most people can understand English and almost they have 90% of mobile devices with English. So it’s the biggest market to grab users by app install campaign strategy.


India paid downloads will help in organic boost, because the number of daily downloads is also a KPI, which can be improved by targeting low-tier countries.


Keep the bid 2 cents for India until you get organic installs through the UAC campaign in India.


The next tier is mid, where you can target Brazil, Russia, Mexico, Israel, Saudi Arabia, UAE, Kuwait, Indonesia, Malaysia, Poland, Austria, and other countries which have higher ecpm than 0.5 from AdMob.


Starting bid of Universal App Campaign for Mid countries is 0.4 and increase if not get enough impressions and get issue in budget consumption.

US for Mobile App Install Campaigns

The United States is a key market for mobile app installs, making it an important target for campaigns aiming to increase visibility and downloads. According to a study by App Annie, the US was the second-largest market for app downloads in 2017, with over 46 billion downloads. In addition, the US is a major market for app revenue, generating over $26 billion in 2017. This makes it a high-value target for app developers and marketers looking to increase their visibility and sales. so US is an important country for app install campaign strategy.


Spend your 20% to 30% budget in US to reduce the loss, because low-tier countries never meet your ROI, so we include UI to get some high eCPM.

Identify your target audience for Google Ads App Campaign

Google Ads App Campaigns are a great way to reach your target audience with your mobile app. By targeting users who have already installed similar apps, you can ensure that your ad reaches people who are likely to be interested in what you’re promoting. You can also target by location to make sure your ad reaches the right people.

If your target audience is to gran ROI, then simply spend your budget in all high eCPM countries.

If you want to target organic boost ASAP, then follow the low-tier strategy that I have shared above.

If you want the next secure way, then let me share it.

A mid-level strategy is to target a mixture of low, high and mid-tier countries in Mobile App Marketing Campaigns. In order to achieve success in the mobile app market, it’s important to target a mixture of low, high and mid-tier countries.


Low-tier countries have a lower cost and are less competitive, while high-tier countries offer a larger return on investment. However, targeting mid-tier countries is the best strategy, as they offer a good balance of benefits and challenges for ASO analysis.


By focusing on a mixture of low, high and mid-tier countries, businesses can maximize their chances of success in the mobile app market.

Research your competition through the Google Universal App Campaign

Google’s Universal App Campaign (UAC) is a great way to research your competition. With UAC, you can see how your competitors are spending their ad budget and what ads they’re targeting. You can also see what app keywords they’re targeting and how their app is performing in the app store optimization. This information can help you make decisions about your own app marketing strategy.

If they are getting daily 10,000 downloads, then you can meet the downloads KPIs just by spending 200 USD if you are getting an install for 2 cents from the low tier.

Create a powerful App Page on Play Store for Google App Campaigns

In order to create a powerful App Page on Play Store for your Google App Campaigns, you must understand how to use all the features that are available to you.

Creating an effective App Page is critical to the success of your campaign. When users visit your App Page on Play Store through app install campaign strategy, they should be able to quickly learn about your app and its features. You can use the following tips to create an effective App Page for your Google App Campaigns:

1. Start by creating a catchy and concise title for your app. The title should be between 25 and 30 characters long.

2. Write a brief description of your app, using 30 or fewer words.

3. Upload a high-quality screenshot of your app. The screenshot should show off the best features of your app.

4. Use video ads to showcase your app in action.

It will increase your conversion rate, which is another most important KPI to get organic downloads. A higher conversion rate will reduce your CPi which is required to reduce the cost.

Use retargeting to reach previous users through UAC Campaigns

Don’t lose your users, if they have been uninstalled, and retarget them via Google Universal App Campaigns. The first step in any effective retargeting campaign is identifying your audience. Once you know who you’re targeting, it becomes much easier to create relevant ad content that will speak to them.

Retargeting previous users through UAC (Universal App Campaigns) can be an extremely effective way to reach out to them and remind them about your app.

Experiment with different ad formats in Mobile App Install Campaign

In the mobile app install campaign, different ad formats can be experimented to determine what works best for your app. The three most common ad formats are banners, interstitials, and native ads. Banners are the simplest and most common type of ad format. They are rectangular in shape and usually appear at the top or bottom of the screen.Interstitials are full-screen ads that cover the content of the app that is being used.Interstitials usually have an “X” to close them, and they normally last for 10-15 seconds.Native ads look like regular app content and are designed to blend in with the surrounding app interface. They can be text, images, or videos.

Ad types in Google Ads App Campaigns can increase conversion rate, which will directly reduce your marketing cost.

Ad types in these campaigns can be customized to increase conversion rates, which in turn will reduce your cost-per-mille (CPM) and cost-per-install (CPI). In this article, we’ll discuss how you can use different ad types in your Google Ads App Campaigns to achieve the best results for your business.


Success Through Google UAC Campaigns

Google UAC campaigns are a great way for businesses to reach their target audience. With over 1 billion active users, Google is a powerful platform to advertise on. UAC campaigns allow businesses to create effective ads and target them to the right people. By using Google’s targeting tools, businesses can ensure that their ads are seen by the right people, which can result in more conversions.

In conclusion, by using Google UAC campaigns, businesses can successfully reach their target audiences and see a significant return on investment. Through careful planning and execution, businesses can create ads that are relevant to their target consumers and see a positive impact on their bottom line. Thanks for reading!


2 Responses

  1. Google’s Universal App Campaign (UAC) is a great way to research your competition. With UAC, you can see how your competitors are spending their ad budget and what ads they’re targeting. You can also see what app keywords they’re targeting and how their app is performing in the app store optimization.

    how to get this information

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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat