Buzz of App Store Optimization (ASO) | App Marketing Blog

App launch campaign ideas

Here are some ideas for an app launch campaign:

  1. Pre-launch buzz: Build anticipation for the app before it is even released by sharing teasers and sneak peeks on social media, running a contest or giveaway, or partnering with influencers to generate buzz.
  2. App store optimization (ASO): Optimize the app listing in app stores to make it more discoverable and increase the likelihood of downloads. This can be done through keyword research, using visually appealing graphics and screenshots, and gathering positive reviews and ratings.
  3. Paid advertising: Run paid ads on platforms like Google AdWords or through social media advertising to reach a larger audience and drive downloads.
  4. Influencer marketing: Partner with influencers in your app’s target market to promote the app and reach a larger audience.
  5. Press releases and media outreach: Generate buzz and coverage for the app through press releases and media outreach.
  6. Social media marketing: Use social media platforms like Facebook, Twitter, and Instagram to promote the app and engage with potential users.
  7. Email marketing: Use email marketing to send targeted messages to potential users and encourage them to download the app.
  8. In-app messaging: Use in-app messaging to communicate with users who have already downloaded the app and encourage them to engage with specific features or make in-app purchases.

Remember to tailor your app launch campaign to your specific goals and target audience, and track and analyze your results to see what is working and what can be improved.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat