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App marketing strategies 2022 you can’t afford to ignore

App marketing strategies 2022

If you’re looking for the latest App marketing strategies 2022, you’ve come to the right place. In this article, we’ll explore some of the most effective ways to market your app and ensure it reaches the widest possible audience. We’ll also touch on some of the emerging trends in app marketing and what we can expect to see in the coming years. So whether you’re just getting started with marketing your app or you’re looking for ways to improve your existing efforts, this article is for you.

 

App marketing strategies 2022

1. Marketing strategy for an app in 2022 should focus on creating a personal connection with users. App developers should focus on delivering a great user experience and ensuring that their app is useful and easy to use.

2. In order to create a personal connection with users, developers should focus on creating an emotional bond with them. This can be done by delivering a great user experience, providing useful and relevant content, and making it easy for users to find what they need.

3. Developers should also focus on building a strong community around their app. This can be done by engaging with users on social media, providing customer support, and offering exclusive content or features to members of the community.

 

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Marketing plan for 2022

It’s never too soon to start thinking about your marketing strategy for the upcoming year. Here are a few ideas to get you started on your plan for 2022:

1. Keep your finger on the pulse of the latest trends. What’s hot right now and what do you think will be big in 2022? Staying ahead of the curve will help you stay relevant and top-of-mind with your target audience.

2. Get personal with your marketing. Consumers are craving connection and authenticity, so make sure your marketing efforts reflect that. Consider using more user-generated content, personal stories, and even one-on-one interactions to create a deeper connection with your customers.

3. Make it mobile. More than ever, people are using their mobile devices as their primary way to access the internet.

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Marketing plan for an app launch

When it comes to launching a new app, your marketing plan is key to success. Here are a few strategies to consider for your next app launch:

1. Create a strong social media presence for your app. This means having active accounts on all the major platforms (Facebook, Twitter, Instagram, etc.) and regularly posting engaging content that will get people talking about your app.

 

2. Make use of influencer marketing. This is a great way to reach a large audience with minimal effort on your part. Simply identify relevant influencers in your niche and partner with them to promote your app.

 

3. Use paid advertising to reach potential users who might not be aware of your app otherwise. This can be done through platforms like Google AdWords or Facebook Ads.

 

4. Get reviews. Yes, you read that right. Even if you have a fantastic app, it’s still important to get some reviews on the various app stores. Why? Because they can help convince people who are on the fence about downloading your app.

5. Create a viral app. This is much easier said than done, but it can make your app go from 100 downloads a day to 100,000 a day.

6. Launch on as many platforms as possible at launch time. This includes iOS, Android and Amazon Appstore for Android.

 

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Best app marketing campaigns

In order to have a successful app, you need to market it well. There are many different ways to market your app, but some ways are more effective than others. Here are three of the best app marketing campaigns for 2022:

 

1. Social Media Marketing: With over 3 billion active social media users, there’s a good chance your target audience is using at least one social media platform. By creating engaging content and ads, you can reach a large number of people with your app marketing message.

 

2. Influencer Marketing: Influencers have a large following of engaged users who trust their opinion. If an influencer promotes your app, it can lead to a significant increase in downloads and user engagement.

 

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Marketing your mobile app pre-launch strategies

In order to have a successful app, you need to have a good marketing strategy. There are many different ways to market your app, and it can be difficult to keep up with the latest trends. Here are some app marketing strategies for 2022:

 

1. Social media marketing: Social media platforms are a great way to reach out to potential users. Make sure you create engaging content that will interest your target audience.

2. Influencer marketing: This involves working with influencers who can promote your app to their followers.

 

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what are the latest app marketing strategies?

As we move into 2022, there are a few key app marketing strategies that businesses should keep in mind in order to stay ahead of the competition.

 

One strategy is to focus on customer retention. This means creating a user-friendly app that customers will want to keep using. It’s also important to offer loyalty programs or incentives to encourage customers to keep using your app.

 

Another strategy is to make use of data analytics. This data can be used to identify which marketing campaigns are working and which need to be tweaked. By understanding your customer base and what they respond to, you can better target your marketing efforts for maximum impact.

 

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Finally, it’s important to always be testing and experimenting with new ideas. With the ever-changing landscape of technology, what worked last year may not work this year.

 

what are the relationship marketing strategies for mobile apps

As we move into 2021, mobile app marketing strategies are becoming more important than ever. With over 4 billion active app users and counting, there is a lot of opportunity for businesses to reach new customers through mobile apps.

 

There are a few key relationship marketing strategies that businesses should keep in mind when it comes to marketing their mobile app:

 

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1. Keep your app updated: This may seem like a no-brainer, but it’s important to keep your app up-to-date with the latest features and bug fixes. Customers are more likely to use an app that is well-maintained and offers a smooth user experience.

 

2. Offer customer support: If something goes wrong or a customer has a question, they should be able to easily reach out to you for help.

 

what is a customized app marketing strategy?

A customized app marketing strategy can be a great way to ensure your app is successful. By tailoring your marketing campaign to specific demographics, interests, and even user behavior, you can create a more targeted approach that is more likely to result in downloads and engaged users.

 

One way to customize your marketing strategy is to target a specific audience. This could be based on age, gender, location, or other factors. For example, if you have an app that is geared towards women aged 18-24, you would want to focus your marketing efforts on reaching this demographic.

 

Another way to customize your marketing strategy is to target specific interests. If you have an app that helps people track their fitness goals, you would want to market it to people who are interested in health and fitness.

You can also customize your marketing strategy based on user behavior.

 

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which one is the best marketing strategy for apps

There are a ton of marketing strategies for apps out there, so it can be tough to know which one is best for your app. However, there are a few key factors that you should keep in mind when choosing a marketing strategy for your app.

 

First, you need to think about your target audience. Who are you trying to reach with your app? Once you know who your target audience is, you can start to narrow down your marketing options.

 

Another important factor to consider is what kind of budget you have for marketing. If you have a limited budget, you may need to get creative with your marketing strategy. There are plenty of low-cost or even free marketing options available if you know where to look.

 

Finally, don’t forget to measure the results of your marketing efforts.

 

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Marketing strategies for an app

As we approach the end of 2020 and look ahead to 2022, marketers need to be aware of the latest trends and strategies in order to stay ahead of the curve. Here are some key marketing strategies for promoting an app in 2022:

1. Keep your app store page up-to-date: In order to attract and retain users, it is important to keep your app store page updated with the latest information about your app. This includes ensuring that your icons, screenshots, and descriptions are all up-to-date and accurate.

 

2. Use social media platforms wisely: Social media platforms like Twitter, Facebook, and Instagram can be extremely effective for promoting your app. However, it is important to use these platforms wisely in order to avoid turning potential users off. For example, avoid spamming users with too many promotional messages or using aggressive marketing tactics.

How to launch an app marketing

When you’re ready to launch your app, you need a marketing strategy that will ensure its success. The first step is to identify your target audience and understand what motivates them. Once you know who you’re marketing to, you can create a messaging and positioning strategy that will resonated with them.

Next, you need to come up with a plan for how you’re going to reach your target market. This includes deciding which channels you’ll use to promote your app and what type of content you’ll create. If you have a limited budget, consider using organic methods like social media or PR to get the word out about your app.

Finally, once you’ve launched your app, it’s important to track your progress and adjust your marketing strategy as needed.

 

How to develop marketing strategies

As we move into 2022, developing marketing strategies for apps will become more important than ever before. With the increasing popularity of smartphones and the rise of mobile app usage, businesses need to focus on this growing market. Here are a few tips on how to develop marketing strategies for apps in the coming year:

1. Keep your target audience in mind – who are you trying to reach with your app? When developing your marketing strategy, make sure you keep your target audience in mind and tailor your messaging accordingly.

2. Make use of social media – social media is a powerful tool that can help you reach a larger audience. Use platforms like Twitter, Facebook, and Instagram to promote your app and drive traffic to your download page.

3. Use influencers – identify influencers in your industry or niche who have a large following on social media.

 

How to market an app successfully

As the app market becomes more and more saturated, it is becoming increasingly difficult to market an app successfully. However, there are a few key strategies that can help you get your app in front of the right people and ensure that it is successful.

1. Firstly, make sure that you have a clear understanding of your target market. Who are you making the app for and what needs does it address? Once you know this, you can create a marketing strategy that is tailored to appeal to your target audience.

2. Use social media platforms to your advantage. Platforms like Twitter and Instagram offer great opportunities to reach a large number of people with minimal effort. Make sure to post engaging content that will interest your target market and encourage them to download your app.

3. App store optimization (ASO) is also crucial for getting your app noticed by potential users.

 

How to market an app launch

When launching an app, it is important to have a marketing strategy in place to ensure success. There are a number of ways to market an app launch, and the best approach will vary depending on the app and the target audience.

One way to market an app launch is through online advertising. This can be done through Google AdWords or other online advertising platforms. Another option is to partner with other companies who have a similar target audience. This can be done through co-marketing campaigns or joint promotions.

Another way to market an app launch is through PR and media outreach. This involves reaching out to journalists and bloggers who write about apps and getting them to write about your app. This can be done by sending them press releases or pitching them story ideas.

Finally, word-of-mouth marketing is also an important part of marketing an app launch.

 

How to market a new app

If you’re marketing a new app, there are a few things you need to keep in mind. First, you need to make sure your app is actually useful and solves a problem for users. Secondly, you need to get creative with your marketing strategies and find ways to reach your target market. And lastly, you need to track your success and adjust your marketing strategy as needed.

Here are a few tips for marketing your new app:

1. Make sure your app is actually useful and solves a problem for users.

2. Get creative with your marketing strategies and find ways to reach your target market.

3. Track your success and adjust your marketing strategy as needed.

 

Best app marketing strategies 2021

What are the best app marketing strategies for 2021? As we move into a new year, it’s important to stay up-to-date on the latest marketing trends and strategies. Here are 8 app marketing ideas to help you get started:

1. Make sure your app is SEO-friendly. This means optimizing your app store listing with the right keywords and descriptions.

2. Use social media platforms like Twitter, Facebook, and Instagram to promote your app.

3. Leverage influencer marketing by working with popular bloggers or social media personalities who can promote your app to their followers.

4. Create engaging video content that showcases your app in action. Then post these videos on YouTube and other video sharing sites.

5. Write compelling blog posts about your app and share them on popular blogging platforms like WordPress and Medium.

 

Who owns go to app market strategy

In order to have a successful go to app market strategy, you need to first understand who owns the app market. The answer may seem obvious – the developers – but there is more to it than that. The app market is also influenced by the platform holders (like Apple and Google), the carriers (like AT&T and Verizon), and even the government (through things like taxes and regulations). All of these entities have a say in what happens in the app market, so you need to be aware of their interests when creating your strategy.

The developers are obviously interested in making money from their apps, but they also want to make sure that their apps are used by as many people as possible. This means that they need to create an app that is appealing to users and easy to use.

 

Apple marketing strategies analysis

As one of the most popular and well-known fruit companies in the world, apples marketing strategies are always under scrutiny. In this article, we will take a close look at some of their recent campaigns to see what lessons can be learned.

In 2018, Apple ran a series of ads that featured famous celebrities such as Oprah Winfrey, Serena Williams, and Introducing iPhone X – Apple. The company has also been criticized in the past for its lack of diversity in its advertising.

The theme for these ads was “strength.” Each ad showed the different ways that the iPhone could help them with their work or life. For example, Oprah used it to stay connected with her fans, while Serena used it to track her workouts.

This campaign was successful in several ways. First, it showcased the diverse range of users that Apple products have.

 

What is apple’s marketing strategy

Apple’s marketing strategy for 2022 will continue to focus on its unique position as a premium brand. Apple will continue to charge a premium price for its products and services, while also offering a high level of customer service and support. Apple will also continue to invest heavily in research and development in order to maintain its position as the innovation leader in the tech industry.

In order to reach new customers and markets, Apple will need to continue to invest in advertising and marketing. The company has already begun this process by increasing its marketing budget by 30% in 2020. In addition, Apple will need to expand its online presence and make it easier for customers to purchase its products online.

Finally, Apple will need to address the issue of iPhone saturation.

 

What is apple’s advertising strategy?

Apple is one of the most successful companies in the world, and a big part of that success is due to their advertising strategy. Apple is known for its simple, yet effective ads that often focus on one key product feature. This strategy has helped them appeal to a wide range of consumers and keep their brand top-of-mind.

As we head into 2022, it will be interesting to see if Apple continues with this same strategy or if they mix things up a bit. Either way, they are sure to remain a powerful force in the world of advertising.

 

Marketing strategy for an app

As we all know, the app market is becoming increasingly competitive. In order to stand out in this crowded marketplace, you need to have a solid marketing strategy in place. Here are a few ideas to get you started:

1. Make sure your app is well-designed and user-friendly. This may seem like a no-brainer, but it’s important to remember that people are more likely to use and recommend an app that they enjoy using.

2. Use social media to your advantage. Create engaging content that will get people talking about your app. Make sure to use relevant hashtags and target your ads properly.

3. Invest in some paid advertising. App store optimization can only take you so far – at some point, you’ll need to invest in some paid promotion if you want to really reach your target audience.

 

App marketing predictions for 2022

What will the app marketing landscape look like in 2022? Here are a few predictions:

1. More apps will be marketed through influencers.

2. Augmented reality will be used more frequently to market apps.

3. App developers will focus on creating more personalized experiences.

4. App marketers will need to be more creative in their approach to reach users.

5. In-app advertising will become more popular.

6. App store optimization will become even more important.

7. User acquisition costs will continue to rise.

 

App marketing plan for 2022

As we move into 2022, there are a few app marketing strategies that will be key to success. First, it will be important to focus on personalization. This means understanding your users and their needs and tailoring your app experience to them. Secondly, think about how you can create a more seamless user experience by integrating your app with other platforms and devices. And finally, don’t forget the power of word-of-mouth marketing – make sure your app is shareable and easy to recommend to friends.

With these guidelines in mind, let’s take a look at some specific app marketing strategies for 2022:

1. Get personal: Understand your users and what they need from your app. Then, customize the experience accordingly.

2. Create a seamless UX: Make it easy for users to integrate your app with the other platforms and devices they use every day.

 

Best app 2022 regarding marketing

As we move into 2022, there are a few app marketing strategies that will be key to success. First, it will be important to focus on personalization. This means creating custom experiences for each user based on their individual needs and interests. Secondly, data-driven marketing will be essential. This means using data to create targeted campaigns that reach the right people at the right time.

Finally, mobile advertising will continue to grow in importance. This means investing in mobile-friendly ads that reach users where they are spending the majority of their time. By following these trends and investing in the right strategies, you can ensure that your app is a success in 2022 and beyond.

 

digital marketing predictions 2022 for apps

What will the future of app marketing look like? Here are a few predictions for the next five years:

1. More personalized marketing: As data becomes more readily available, app marketers will be able to create more personalized campaigns that target specific users with laser precision.

2. Increased use of AI and machine learning: These technologies will become more sophisticated and widespread, helping app marketers automate tasks and make better decisions.

3. Greater focus on retention and engagement: With the competition only getting stiffer, app marketers will need to focus on keeping users engaged and using their apps regularly. This could mean more creative content, push notifications, in-app messages, etc.

4. More paid user acquisition: Due to the crowded app marketplaces, it will become increasingly difficult to organically acquire new users.

 

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Marketing plan for an app launch

As the app market continues to grow, it is becoming more and more important to have a solid marketing plan for your app launch. Here are a few things to keep in mind when planning your app marketing strategy:

1. Keep your target audience in mind – who are you trying to reach with your app?

2. Make sure you have a budget for marketing – it can be costly to promote an app effectively

3. Plan out your marketing strategy well in advance of the launch date – this will give you the best chance for success

4. Utilize social media, PR, and other channels to get the word out about your app

5. Make sure you have a website or landing page for people to learn more about your app

6. Use App Store Optimization (ASO) techniques to ensure that people can find your app easily

 

App marketing agency

As the app market continues to grow, so does the need for app marketing agencies. App marketing agencies specialize in creating and executing marketing plans for apps. They work with app developers and app stores to promote and sell apps.

 

There are a few things to consider when choosing an app marketing agency. The first is whether the agency has experience with your type of app. If they don’t have experience, they may not be able to effectively market your app. Second, you’ll want to consider the agency’s size.

 

A larger agency may have more resources, but a smaller agency may be more nimble and better able to adapt to changes in the marketplace. Third, you’ll want to ask about the agency’s track record. How many apps have they successfully marketed? What kind of results have they been able to achieve?

 

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Best app marketing campaigns

There’s no one-size-fits-all answer to the question of what the best app marketing campaign looks like. However, there are some general strategies that can be effective for many brands.

One approach is to focus on creating a strong emotional connection with potential customers. This can be done by telling stories that highlight the human element of your app and how it can improve people’s lives.

Another strategy is to tap into a social proof by featuring user testimonials or reviews in your marketing materials. This helps show potential customers that your app is already being used and enjoyed by others just like them.

Finally, make sure you’re staying up-to-date with the latest trends in app marketing. This means using platforms like Snapchat and Instagram Stories, as well as experimenting with new technologies like augmented reality.

 

App growth awards

There’s no doubt that awards can be a great marketing tool for your app business. But with so many different award programs out there, it can be tough to know which ones are worth your time and energy. Here are three growth awards that we think are worth considering for your app marketing strategy in 2022:

1. The App Growth Awards: This award program is all about recognizing and celebrating the most successful app businesses around the world. If you’re looking for global recognition for your app, this is definitely an award worth going after.

2. The Google Play Awards: These awards are given out by Google each year to recognize the best apps and games across a range of categories. If you’re looking to get some exposure on the Google Play store, this is definitely an award worth aiming for.

 

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App promotion summit London

The App Promotion Summit London is the perfect event for app developers and marketers to learn the latest strategies for promoting their apps. This summit will cover a wide range of topics, including developing an effective marketing strategy, tracking and analyzing your app’s performance, and engaging with your app’s users.

 

With so many new and exciting app marketing strategies to learn about, the App Promotion Summit London is a must-attend event for anyone serious about promoting their app.

 

Marketing ideas 2022

In order to succeed with marketing your app in 2022, you will need to have a clear understanding of the trends that are happening in the industry. Here are some ideas to get you started:

1. Social media platforms will continue to be a major source of traffic for apps. Make sure you are active on the platforms your target audience is using and that you are creating content that is engaging and informative.

2. Video marketing will also be important. People love watching videos, so make sure you are creating high-quality videos that showcase your app in the best light possible.

3. Collaborating with influencers can be a great way to reach new audiences. Find influencers who align with your brand and who have a large following on social media or YouTube. Work with them to create content that will promote your app to their followers.

 

App marketing jobs

The app marketing job market is expected to grow significantly in the next few years. Here are some of the top app marketing jobs that will be in demand:

1. App Store Optimization (ASO) Specialist: ASO specialists are responsible for optimizing apps for better visibility and ranking in app stores. They use techniques such as keyword research, title optimization, and description optimization to improve an app’s chances of being discovered by users.

2. App Marketing Manager: App marketing managers develop and oversee marketing campaigns for apps. They work with other team members to create promotional materials, set budgets, and track results. They also analyze data to determine which marketing strategies are most effective at acquiring new users and retaining existing ones.

3. Social Media Manager: Social media managers create and manage content for an app’s social media channels.

 

Marketing jobs 2022

In 2022, the mobile app industry is projected to be worth $843 billion. With this rapid growth, there will be an increase in demand for marketing jobs. As a result, those with experience in marketing apps will have an edge in the job market.

There are a few key strategies that will be important for marketing apps in 2022. First, it will be important to focus on user acquisition. This means finding ways to get people to download and use your app. Second, you’ll need to focus on retention. This means keeping people using your app so they don’t delete it and move on to something else. Finally, you’ll need to generate revenue. This can be done through in-app purchases or advertising.

 

If you’re looking for a career in mobile app marketing, then 2022 is the year to start planning your strategy.

As the world of marketing evolves, so do the strategies and tactics used to reach consumers. In order to stay ahead of the curve, businesses must continuously update their app marketing strategies. Here are some app marketing strategies to keep in mind for 2022:

-Develop a strong personal brand and make sure your app aligns with it.

-Utilize creative content marketing techniques to draw attention to your app.

-Leverage social media platforms, influencers, and paid ads to reach your target market.

Apple has long been known for its innovative products and cutting-edge design. In recent years, the company has also become known for its effective marketing strategies. Here are some of the ways that Apple has marketed its products successfully:

1. Use of celebrity endorsements: Celebrities such as Taylor Swift and Drake have been used to endorse Apple products in ads and music videos. This helps to create a sense of aspiration among consumers and makes them more likely to purchase Apple products.

2. Focusing on unique selling points: Apple has always emphasized the unique selling points of its products, such as their design, user-friendliness, and ecosystem of compatible devices and software. By doing so, it has been able to convince consumers that its products are worth the premium price tag.

There are a few app marketing strategies that will be popular in 2022.

One strategy is to create a landing page for your app. This will be a separate page on your website that is designed specifically for people who are interested in your app. Your landing page should include screenshots, a video demo, and a link to download the app.

Another strategy is to use social media platforms to promote your app. This can be done by creating ads on Facebook, Twitter, and Instagram. You can also post about your app on relevant forums and online communities.

Finally, you can also offer incentives to encourage people to download and use your app. For example, you could offer a discount on the first purchase made through the app, or give away freebies for signing up.

 

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What is Mobile App Marketing?

According to Airship

“Mobile app marketing is about interacting with your customers from when they first hear about your app to when they become a regular and loyal users. To do this effectively, you have to figure out your potential audience, where to find those people, and what to say to them.

 

Think of mobile app usage as a “funnel.” There are many funnel stages, but here’s a simplified view.

The acquisition is the first stage in a user’s interaction with your app. How do you get them to download and install your app in the first place?

Activation is next. The exact meaning of “user activation” differs from app to app, but in general, activation refers to a user’s first actions, such as adding their email address or making an initial purchase.
Engagement begins when brands are personally and respectfully able to engage with their customers and begin to monetize the app.

Loyalty is earned through relevant experiences that drive satisfaction and advocacy.
The funnel concept is useful, but in reality, users often go back and forth between stages. So you may also hear this referred to as the “mobile engagement loop” or “customer app lifecycle.”

Each phase of the lifecycle requires different strategies and tactics for engaging your customers.

 

Mobile App Acquisition

The first part of building a successful app is getting people to download it. From a messaging perspective, you need to convince a prospective user that your app can solve a problem they have. Some of the most common channels for sending these messages include:

 

Social. It’s one of the most popular app acquisition channels. Unless you already have a large audience, paid social advertising is likely to be the most effective channel. An even more effective channel, once your app has traction, is getting users to recruit their friends.

Real-world incentives. Offering a product giveaway, sweepstakes entry, or some other tangible reward in exchange for an app install is a common strategy. One pitfall of using real-world incentives is that users who sign up this way may end up immediately removing your app as soon as they’ve received their reward.

Search advertising. GameCube, Airship’s latest acquisition, is a perfect partner to optimize and increase app store visibility. Ads appear when users search for specific app keywords. For example, ads for mobile payment apps might appear when a user searches “send cash.” You can also purchase search advertising through platforms such as Google AdWords, so someone searching “buying a home” sees an ad for your real estate app. The link then goes directly to your app store page.

App cross-promotion. If you have more than one app, a good way to acquire users is to use one app to promote the other. For example, if your company produces a restaurant database, you can put ads in it that refer to your travel app, since users who are interested in one might be interested in the other.
App store listing. App stores require text and picture descriptions of every app. Writing your listing thoughtfully is critical to convincing users to download it. The text in your listing influences, among other factors, whether users will see it as they look for apps in your category.

In determining an acquisition strategy, it’s important to keep track of your cost per acquisition, or CPA. Some channels — such as your app store listing, a web page or organic social posts — don’t cost anything, but are time-consuming to manage. Others — such as paid ads — can be expensive, but are easier to optimize and scale. Determining the right balance of acquisition activities is critical for the long-term success of your app.

 

Comparing the CPA to the lifetime value of your customers will tell you whether an acquisition strategy is worth the money and time you’re putting into it. And the lifetime value calculation depends heavily on whether you can activate, and then retain, the users you’re acquired.

 

Mobile App User Activation

Once you’ve gotten a user to install your app, you have to get them to use it. Most users abandon apps 7-14 days after download, so it’s important to have an effective messaging strategy that reminds users how to use your app, and why. Find out how you can boost app retention and revenue in this on-demand webinar.

Effective use of these strategies depends on your user actually seeing the message you send. The likelihood of that happening depends on picking the right message channel of the three available.

 

Mobile App Channels

Everyone has received a push notification. If you get a user to install your app, you can send one at any time; your user doesn’t even have to be in the app to see it. Push notifications are easy to brand, and you can even specify actions for the user to take with a single tap.

In-app messages are similar to push notifications, but they’re delivered when users are active in your app. You can put real-time updates in them, and, unlike push notifications, they don’t require opt-in in order to be received.

The message center is an uncluttered and dedicated inbox inside your app. It’s a great way to deliver messages that don’t require immediate action and might be most useful when a user is already in your app.

Each of these channels has a different way of activating users.

 

User Activation Strategies

A welcome message is a push notification that is sent soon after the initial install, typically within 24 hours. A proven approach is to thank the user for installing your app, and then reinforce the app’s value proposition or introduce them to a key feature. For example, if a user installs a home automation app, you can send a push message thanking them with a link to start the process of setting up their home in your app.

Successful app marketers take it one step further and put together a proper onboarding flow. A good onboarding flow is a tour of the product, showing key features and explaining when and how to use them. Thoughtful onboarding increases engagement and builds trust, which in turn makes it easier to ask your user for permission to send notifications and other messages.

It’s extremely helpful for further marketing efforts to get app users to register using their phone number or email address. This will help with cross-channel marketing efforts, and will also give you another channel through which to engage or re-engage with your user.

Depending on your app, it may be appropriate to offer a conversion incentive upfront. For example, if your app allows users to shop for clothes, offer them a quickly expiring coupon to get them in the habit of shopping through your online channel.

Once you’ve activated your user, you’ll need to think about keeping them as a user for the long haul.

 

Mobile App Retention

Keeping your users engaged is a long-term proposition. Retention is especially important because it’s a key factor in calculating the lifetime value of a customer, and therefore whether your efforts have been profitable or not.

Imagine the difference between:

1,000 new users, of which 10% stay, for an average of one month, and
500 new users, of which 30% stay, for an average of two months.
In the first example, your 1,000 new users dwindle to 100, then after one month, half have left. That’s 50 net users.

In the second example, your 500 new users become 150, and after one month, only a quarter have left. That’s 110 net users, more than double the number in the first example, though you acquired half as many.

User Retention Strategies

Send users discounts or coupons for items that they’re interested in. These are most effective for retail, travel and local apps. Use your knowledge of what the user has expressed interest in — perhaps even what’s in their cart — to get them back into the app.

Special content. For a sports app, can you provide an exclusive guide to building the perfect bracket, available only through the app?

Feature messages. Let users know about an update or enhancement you’ve made recently, and help them use it. For example, if you just added the ability to share playlists from your music app on Facebook, let users know.

Better personalization. Once your users have used your app for a while, you’ve probably learned a lot about them. Can you use that knowledge to increase the utility of your app? For example, if you just relaunched your recommendation engine, send users a push notification inviting them to see their new picks.

Updates on friends and family who have joined. One way that LinkedIn and Facebook got so popular is that they let users search for people they knew on the service and provide updates about those people afterwards. Tell users who have left how many of their friends have since joined.

Want to learn more about how you can create mobile app experiences (MAX) to connect with customers at every stage of the customer app lifecycle?

Contact us today and let’s talk today!

 

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Me

Hanif Marwat

ASO Expert

I am Hanif Marwat – Senior ASO Expert with 4 years of mobile Games & Apps Marketing experience. I also love to write blogs about my expertise.

Hanif Marwat