Buzz of App Store Optimization (ASO) | App Marketing Blog

App Marketing Strategy 2023

Here are some additional strategies that you can consider for marketing your app:

  1. Paid advertising: Run paid advertisements on platforms such as Google AdWords, Facebook, or Instagram to reach a wider audience and drive traffic to the app.
  2. Cross-promotion: Partner with other companies or app developers to cross-promote each other’s products. This can help reach new users who may be interested in similar products or services.
  3. Public relations: Use public relations techniques to generate buzz and interest in the app. This can include press releases, media interviews, and other types of outreach to industry journalists and influencers.
  4. Community building: Build a community of users and advocates around the app by offering support, hosting events, and engaging with users through social media and other online channels.
  5. Incentivizing downloads: Offer incentives such as discounts, special offers, or exclusive content to encourage users to download and use the app.

It’s important to remember that different marketing strategies will work better for different apps and target audiences, so it’s important to consider your specific goals and audience when developing a marketing plan.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat