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App Push Notifications Best Practices

App Push Notifications Best Practices

App push notifications best practices are the great ways to stay connected to your app users, but there are some best practices to keep in mind. Here are some tips for using push notifications effectively:


1. Keep your messages short and to the point

Your users will appreciate getting straight to the point.

It’s no secret that people have short attention spans. So, when it comes to app push notifications, it’s best to keep your message short and to the point. Your users will appreciate getting straight to the point.


There are a few things you can do to make sure your messages are short and sweet. First, take advantage of brevity by using abbreviations when possible. Second, use contractions to make your message sound more natural. Finally, be clear and concise in your writing.


Of course, there are exceptions to every rule. If you have a message that simply can’t be shortened without losing its impact, then by all means, go for it! But in general, shorter messages are better. So next time you’re crafting a push notification, remember: keep it brief!


2. Use rich media to make your messages more engaging

Include images, videos, or even audio files to catch your users’ attention.

If you want your app push notifications to be more engaging, try using rich media. This can include images, videos, or even audio files. By including richer content in your notifications, you can capture the attention of your users and keep them engaged.


There are a few things to keep in mind when using rich media in your notifications. First, make sure that the content is relevant and useful to your users. Secondly, keep the file sizes small to avoid slowing down the loading of your notification. Lastly, consider how the different types of media will work together to create a cohesive and effective message.


By following these best practices, you can ensure that your app store push notifications are more engaging and effective. So go ahead and experiment with rich media to see what works best for you and your users.


3. Personalize your messages whenever possible

Your users will appreciate feeling like you’re speaking directly to them.

When sending app push notifications, always try to personalize the message whenever possible. Your users will appreciate feeling like you’re speaking directly to them. This can be as simple as adding their first name to the message or including a relevant piece of information about their recent activity.


4. Keep your notifications relevant

Users will quickly get annoyed by irrelevant or repetitive messages.

When it comes to app push notifications, RELEVANCY is key. Users will quickly get annoyed by irrelevant or repetitive messages. So, how can you ensure that your notifications are relevant?

Here are a few tips:

1. Keep your target audience in mind when crafting your message. What would they find useful or interesting?

2. Make sure the content of your notification is timely and relevant to what’s going on in the world.

3. Avoid repeating the same message over and over again. Instead, mix things up and keep users engaged with fresh content.

By following these tips, you can be sure that your app push notifications are relevant and useful to your target audience.


5. Ask for feedback if you want a response

When it comes to app push notifications, one of the best practices is to ask for feedback if you want a response. This allows you to gauge whether or not users are actually interested in receiving notifications from your app, and also gives you an opportunity to improve the quality of your notifications based on user feedback.


Of course, asking for feedback isn’t always easy. You don’t want to come across as being pushy or intrusive, and you also don’t want to overwhelm users with too many surveys or requests for feedback. A good strategy is to include a brief survey within your app that users can fill out if they’re interested in providing feedback, or simply provide a contact email address where users can reach out if they have suggestions or comments.


6. Be sensitive to location

Be aware of how your app is using a user’s location, and be careful not to send notifications that are overly specific about their whereabouts.

An app that is not sensitive to location could be perceived as invasive. It is important to be aware of how your app is using a user’s location, and be careful not to overstep boundaries.

There are a few things to keep in mind when it comes to using location data. First, make sure you have the user’s permission before accessing their location data. Second, be transparent about how you’re using their data, and give them the option to opt-out at any time. Finally, don’t use more data than you need – only request the information that is absolutely necessary.

By following these simple guidelines, you can ensure that your app is respectful of users’ privacy and avoids any potential backlash.


7. Limit the number of notifications you send out at once.

When it comes to app push notifications, more is not always better. In fact, bombarding your app users with too many notifications at once can be overwhelming and lead to them deleting your app altogether. So what’s the best practice when it comes to sending out notifications?


A good rule of thumb is to limit the number of notifications you send out at once to no more than three. This way, users can digest the information without feeling overwhelmed. And if you must send out more than three notifications, make sure they are staggered so that users have time to read and act on each one.


In addition, be mindful of the timing of your notifications. Avoid sending them late at night or early in the morning when people are likely to be asleep or busy with their day.


App push notifications best practices

Assuming you would like advice on how to create effective push notifications for an app:

When sending a push notification, be sure to keep the message short and sweet- nobody likes to be bombarded with a novel when they’re just trying to check their phone real quick. Try to limit your notification to around 20-30 characters if possible.


In addition, make sure that the timing of your pushes are well thought out and not disruptive. Nobody wants to be woken up in the middle of the night by a notification, so try and send them during times when people are more likely to be awake and engaged with their phones.


Finally, don’t forget that people can always choose to opt out of receiving notifications from your app entirely if they find them annoying, so it’s important not to overdo it.


App notifications best practices

It’s no secret that Americans are addicted to their smartphones. We check our devices an average of 47 times per day, and that number is only increasing. With so much time spent on mobile devices, it’s no wonder that app developers are working hard to get our attention.


One way they do this is through push notifications. Push notifications are a great way to keep users engaged with your app, but they can also be annoying and intrusive if not used properly. Here are some best practices for using push notifications:

1. Use them sparingly. Too many notifications will quickly turn users off. Only send them when you have something important or relevant to say.

2. Make them actionable. Include a call to action in your notification so users know what they need to do next.

3. Keep them short and sweet.


craft your app’s push notifications

The way you craft your app’s push notifications can mean the difference between users finding them helpful or downright annoying. Follow these best practices to make sure your notifications are well-received.


Start by segmenting your audience so you can send targeted messages. Not all users are interested in the same things, so don’t treat them all the same. You can use data like location, age, and gender to segment your users.


Once you’ve segmented your audience, it’s time to decide what kind of message you want to send. Will it be a promotional message? A reminder? Information about a new feature? Make sure your message is clear and concise.


Timing is also important when sending push notifications. If you send them too frequently, users will get annoyed and may even uninstall your app.


In-app notifications vs push notifications

Assuming you would like a section discussing the differences between in-app notifications and push notifications:

In-app notifications are messages that pop up within the app to notify the user of something. They may appear on the screen as a banner, an alert, or a badge on an icon. Push notifications, on the other hand, are messages that come from an external server and are pushed to the user’s device. They appear on the screen even when the app is not open and can be used to notify the user of something even when they are not using the app.


So, which is better? In-app notifications or push notifications? It depends on what you want to use them for. If you want to notify your users of something important even when they are not using your app, then push notifications are probably your best bet.


Best app push notifications

Assuming you would like tips for creating better push notifications for apps:

1. Keep it short and sweet- your users don’t want to be bombarded with a novel every time they receive a notification. Notifications should be brief and to the point, otherwise, you risk losing their attention entirely.


2. Make sure it’s relevant- users are more likely to engage with a notification if it is something that interests them or is directly related to their use of the app. Relevance is key in maintaining a user’s attention.


3. Use rich media- including images, videos, and GIFs in your notifications can help capture a user’s attention and make your app’s notifications stand out from the rest. Rich media can also help convey information more effectively than plain text alone.


4. Timing is everything- keep your users engaged by sending notifications at times when they are most likely to engage. Not only should you send the notification at a time when the user is likely to be using their smartphone, but also when they are likely to have time and energy to engage with it.


According to moengage

Moreover, 70% of users feel that push notifications are useful. 52% look for relevant information and offers. 40% interact with push notifications within an hour of receiving them.

How do you use this powerful tool for the best results? Noah Weiss, Head of Search, Learning, & Intelligence at Slack, has some advice: “A great push notification is three things: timely, personal, and actionable.”

Here, then, are 21 best practices for using push notifications for browsers and apps. They’re divided into three broad categories: Promptness, Personalisation, and Action-oriented Cues. After you go through them, do also see these five examples of push notifications done right.”


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat