Buzz of App Store Optimization (ASO) | App Marketing Blog

App push notifications

Push notifications are messages that are sent to users’ devices, typically through a mobile app, to alert them about something of interest. App push notifications are a way for app developers to communicate with their users and keep them engaged with their apps.

Push notifications can be used to deliver a variety of different types of information, including updates, alerts, reminders, and promotional messages. They can be triggered by different types of events, such as new content being available in an app, the completion of a task, or an upcoming deadline.

Push notifications can be an effective way to keep users engaged with an app, but it’s important to use them carefully and sparingly. Users can become annoyed if they receive too many notifications, or if the notifications are not relevant to their interests.

To send push notifications to users, app developers can use a push notification service, such as Google Firebase Cloud Messaging or Apple Push Notification Service. These services allow developers to send notifications to users’ devices, track the delivery and performance of the notifications, and manage the notification settings for their apps.

Overall, app push notifications can be a powerful tool for app developers to communicate with and engage their users, but it’s important to use them in a way that is respectful of users’ time and attention.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat