Buzz of App Store Optimization (ASO) | App Marketing Blog

App Store keyword search volume

The number of keywords that you should use for ASO (App Store Optimization) will depend on the specific requirements of the app store you are optimizing for and the length of your app’s title and description. Here are some general guidelines to keep in mind:

  1. Google Play Store: The Google Play Store allows you to use up to 5,000 characters in your app’s title and description, so you have plenty of space to include a wide range of keywords. However, it’s important to strike a balance between using enough keywords to attract users and using too many keywords that might make your app title and description seem spammy or irrelevant.
  2. Apple App Store: The Apple App Store has stricter guidelines for app titles and descriptions. The app title can only be up to 30 characters long, and the app description can only be up to 4,000 characters long. As a result, you will need to be more selective about the keywords that you use. It’s generally a good idea to focus on your most important keywords and use them in the app title and the first few lines of the app description.
  3. Amazon Appstore: The Amazon Appstore has similar guidelines to the Apple Appstore. The app title can only be up to 50 characters long, and the app description can only be up to 2,000 characters long. As with the Apple Appstore, it’s important to be selective about the keywords that you use and to focus on your most important keywords.

In general, it’s a good idea to use a combination of short-tail and long-tail keywords in your app title and description. Short-tail keywords are general terms that are commonly searched for, while long-tail keywords are more specific and less competitive. Using a mix of both types of keywords can help you rank for a wider range of search terms and attract more targeted traffic.

Hanif Marwat
App Store keyword search volume

The search volume for keywords in the App Store refers to the number of times that users search for a particular keyword or phrase within the App Store. This can be an important factor to consider when choosing keywords for your app, as higher search volume can lead to more visibility and more potential downloads for your app.

There are several tools that you can use to estimate the search volume for keywords in the App Store, such as Sensor Tower, Mobile Action, and App Annie. These tools typically provide data on the average number of monthly searches for a particular keyword, as well as the competition level for that keyword.

It’s important to note that the search volume data provided by these tools is an estimate, and it may not be completely accurate. Additionally, the search volume for a particular keyword can change over time due to changes in user behavior and the overall app market.

When choosing keywords for your app, it’s generally a good idea to focus on keywords with moderate to high search volume, as these keywords are likely to generate more traffic and potential downloads for your app. However, it’s also important to balance search volume with competition level, as targeting highly competitive keywords may be more challenging and may require a more comprehensive ASO strategy.

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Me

ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on ASOBuzz.com, my hobby site, where I love to share my learning through writing.

Hanif Marwat
hanifmrwt@gmail.com

Hanif Marwat