Buzz of App Store Optimization (ASO) | App Marketing Blog

App store optimization checklist

Here is a general checklist of items to consider when optimizing a mobile app for an app store:

  1. Keyword research: Identify relevant keywords that users might search for when looking for an app like yours.
  2. Title and description optimization: Use keywords in the app’s title and description, and ensure that the language used is clear and concise.
  3. Visual design and marketing: Use eye-catching visuals, such as app screenshots and a compelling icon, to attract users.
  4. User ratings and reviews: Encourage users to leave ratings and reviews, as these can influence an app’s ranking in the app store.
  5. App localization: Translate the app’s title, description, and other metadata into different languages to reach a wider audience.
  6. App update frequency: Regularly update the app with new features and bug fixes to improve the user experience and maintain a high ranking in the app store.
  7. Monetization strategy: Determine how you will monetize the app, whether through in-app purchases or advertising.
  8. App store analytics: Use app store analytics tools to track the performance of the app and identify areas for improvement.
  9. App store guidelines: Follow the app store’s guidelines for app submission and promotion to ensure that your app is eligible for listing in the app store.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat