Buzz of App Store Optimization (ASO) | App Marketing Blog

App Store Optimization Checklist

Here is a checklist of key elements to consider when optimizing a mobile app for an app store:

  1. Keywords: Identify the most relevant and popular keywords to include in the app’s title, description, and metadata.
  2. Title and description: Craft a compelling and accurate title and description that includes the app’s main features and benefits, as well as the target keywords.
  3. Visual assets: Use high-quality and visually appealing assets, such as app icons, screenshots, and videos, to showcase the app and its features.
  4. User ratings and reviews: Encourage users to leave ratings and reviews of the app, as these can impact the app’s ranking in the app store’s search results.
  5. Localization: Consider localizing the app’s title, description, and visual assets for different markets and languages to increase its visibility and appeal.
  6. App store categories: Choose the most relevant categories for the app to increase its visibility in the app store’s search results.
  7. External links: Use external links, such as website or social media profiles, to drive traffic to the app’s app store listing.
  8. A/B testing: Use A/B testing to compare different versions of the app’s title, description, and visual assets to see which ones perform best.

By following this checklist, you can optimize your mobile app to improve its


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat