In Apple Search Ads, placements refer to the specific locations where your ads can appear. Apple regularly adds new placements to its advertising platform to provide businesses and developers with more opportunities to reach their target audience.

Some examples of new placements that Apple has added to its platform in the past include:

1. App Store product pages: Apple has added the ability for businesses and developers to display their ads on the product pages of apps in the App Store. This allows businesses to reach users who are actively searching for and considering downloading a specific app.
2. Apple Music: Apple has also added the ability for businesses to display their ads within the Apple Music app. This allows businesses to reach users who are actively listening to music and engaging with the app.
3. Apple News: Apple has added the ability for businesses to display their ads within the Apple News app, which provides an opportunity for businesses to reach users who are actively consuming news and information.

By adding new placements to its advertising platform, Apple provides businesses and developers with more opportunities to reach their target audience and achieve their marketing and business objectives. By leveraging these new placements, businesses can create more targeted and effective advertising campaigns to drive desired actions, such as app downloads, brand awareness, and more.