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10 Questions About ASO Keyword Research – ASO Keywords

ASO Keyword Research

App Store Optimization ASO Keyword Research – App Keyword Research


ASO Keyword research is a part of App Store optimization, which is the process to increase the visibility of any product to acquire and retain more users by App Keyword Research, as much higher will be the rankings, as greater will be number of downloads, and as better will be your ASO. ASO Keyword Research is the first for App Store optimization. It’s like the base of any product, so if you have done great job with the basics, you can do anything amazing in next steps of product life cycle. If you are looking for free ASO Keyword Research tool then you are on the right place. Let’s start with App Keyword Research!


=> As Better Visibility

=> As Higher will be Number of Acquisitions

=> As Better will be your ASO (App Store Optimization)

=> ASO App Growth


1. What is App Keyword Research in ASO?

ASO Keyword Research is the technique to find the best keyword Research for Play Store and App Store. Best Keyword means search queries that have higher traffic and low competition. If you have a keyword that no one is using but users are searching that you are the winner here without any aggressive marketing etc. Simply, Higher Traffic & Low Competition are the keys for best ASO keyword research.


2. How do I search for keywords in ASO?

We can find keywords from user queries and competitors metadata. Go to Apennine, search by competitor package name and click on ASO Keyword Research section on the left sidebar. You can change location to find different ASO keywords for the same app. You can also find localized keywords in formerly known as AppAnnie. It’s the best in ASO tools for fetching App Search Keywords for any app/game.


Second type of keywords can be extracted from meta data of competitors. Just put the link in any keyword density checker tool and extract them all. Do the same process for at least 10 apps and you will have bundle of keywords in your hands.


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so there are two type of keywords based on user interest:

  1. User queries
  2. Competitor targeting


ASO Keyword Research



3. How do I research keywords in App Store?

Mostly people ask about App Store Keyword research. It’s the same but targeting is different. Go to appannie, extract keywords and then target in title, sub title, promotional text and keywords section. ASO keyword research for app store is the same almost, but there’s different of traffic and difficulty. If you find one best keyword, you don’t need to go for more like Google Play, because it’s never easy to beat someone who have used it before others.


4. Can I do keyword research for free?

Yes, ASO Keyword research is 100% free. Appannie keywords extraction is free, keyword density checker tools are free and the next traffic and difficulty checker from sensor tower is also free. So you can enjoy free keywords but will use multiple tools to extract them. If you want any paid tool for keywords research then you can go for the apptweak. In my opinion apptweak does it job best if you need an app store keyword generator. They are providing all kind of suggestions and possible keywords for any genre.


ASO Keyword Research


5. How do I find low competition keywords in Play Store?

Google Play Suggestions are the best place to find the best long-tail keywords. You can change the location by placing the following code at the end of the URL. You can also use LSI keyword research tools to find all keywords that are coming in auto-suggestion of Google Play.


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&gl=us You can change the us to any country that you want to chose like for India write &gl=in, for canada &gl=ca and so on. Sensor Tower gives app store keyword search volume and traffic, to easily categorize your keywords.


ASO Keyword Research



6. How do you find keywords for mobile apps?

We can find mobile app keywords from competitor mobile apps. We have just to extract which keywords they are using and which they are searched by in Appannie and Keyword density checker tools. For more read my Best Keyword research article.


ASO Keyword Research



7. What is metadata in ASO?

Meta Data is the placement for targeting keywords like Title, Sub Title, Short Description, Full Description and so on. So the meta data for iOS will be including Title, Sub Title, Promotional Text, keywords section and full description. Apps Meta data is some how the same as websites like titles and content but in Apps we can use heading.



8. How do I search for keywords in Google Play?

We can research for keywords in Google Play by auto suggestions, and changing location by &gl=us etc. You can change the US by any country two letters short code. Extract all the long tail keywords from Google play keyword suggestions and then find the traffic and difficulty.

As lower the competition, as better will be your ASO.


9. How many types of keywords are there for Apps?

We can categorize keywords by the following way.

ASO Keyword Nature

  1. Searched by user
  2. Targeted by competitor

ASO Keyword research

  1. Primary Keywords (High traffic, low difficulty)
  2. Secondary Keyword (High traffic, mid difficulty or low traffic and low difficulty, mid traffic, mid difficulty)
  3. Supplementary Keyword (Low traffic, mid difficulty, high traffic, high difficulty)


Length Wise ASO Keywords

Mostly ASO people refer to these type of keywords, but it’s for SEO not ASO, still we can still take just two types for ASO


  1. Short Tail keywords (Seed Keywords)
  2. Long tail Keywords (LSI Keywords)

but mostly long tail keywords have low traffic so that’s why we try to get ranked by seed keywords or short keywords.

Try to get multiple combination of keywords to get your seed keyword ranked.


10. How do you rank up in ASO?

Target Primary and secondary keywords in your meta data, and then push with search based ads and get some contextual backlinks. These steps will increase your ranking and you will get some search downloads. Now focus on conversion rate, retention, session time, rating, reviews and other KPIs to maintain rankings.


Hope, you have enjoyed today’s 10 ASO Keyword research Tips. Please suggest me a new topic in the comment section.


ASO App Keyword Research

The ASO app keyword research is one of the most important tasks for any digital marketer. The ability to identify and target potential customers with relevant content and ads is critical for any business, and it becomes even more important when you’re talking about apps. By understanding what people are searching for when they type in specific keywords related to your app, you can create content that is both appealing and relevant, directing users to your website or app store page where they can make a purchase or sign up for your services.


Introduction: What is ASO?

ASO, or app store optimization, is the process of optimizing a mobile app in order to rank higher in an app store’s search results and attract more users. ASO includes optimizing an app’s title, keywords, description, and screenshots. ASO can be used to improve the visibility of both free and paid apps.


In the world of online marketing, it’s no secret that search engine optimization (SEO) is essential for a successful website. By optimizing your website and content for certain keywords, you can improve your site’s ranking on search engines like Google, Yahoo!, and Bing, which can lead to increased website traffic and higher conversions.


While SEO is an important part of any online marketing strategy, it’s not the only factor that determines your website’s success. You also need to consider how well you’re using App Store Optimization (ASO). ASO is the process of optimizing a mobile app to rank higher in app store search results.


Like with SEO, there are a number of things you can do to improve your Google Play Store App Ranking search results. But one of the most important aspects of ASO is keyword research.


What are the benefits of ASO Keyword research?

There are many benefits to conducting ASO (App Store Optimization) keyword research. Some of the top benefits include:


1) You can identify the right keywords to target for your app, based on how often they are searched and how difficult they are to rank for.

2) You can track your app’s position in the App Store search results for each of your target keywords, so you can see how well your app is performing over time.

3) You can optimize your app’s title, description, and other key metadata to help you rank higher in the App Store search results.

4) You can get ideas for new keywords to target, based on what your competitors are targeting.


How do you do ASO Keyword research?

ASO, or app store optimization, is the process of increasing the visibility and ranking of an app in an app store. This is done by optimizing the title, keywords, and description of the app. Keyword research is a critical part of ASO. It involves finding the right keywords to target that have low competition and high traffic.


There are a few different ways to do keyword research for ASO. One way is to use a keyword tool such as Google AdWords Keyword Planner or SEMrush. Another way is to look at your competitors’ apps and see what keywords they are targeting. Finally, you can use App Annie or Sensor Tower to find popular keywords.


What are some tips for ASO keyword research?

ASO, or app store optimization, is the process of increasing the visibility and ranking of an app in an app store. This is done by optimizing the app’s metadata and improving its Google Play Ranking Factors. ASO is important because it can help you attract more users to your app, which can result in more downloads and revenue.


One of the most important aspects of ASO is keyword research. You need to find the right keywords that will rank your app high in the app store search results. Here are some tips for conducting effective keyword research:


1. Use the right tools. There are a number of different tools that you can use for keyword research, such as Google AdWords Keyword Planner, App Store Search Ads Intelligence, and Sensor Tower.


Tips for ASO Keyword Research

Search engine optimization, or “SEO” for short, is a process by which website owners can improve their site’s visibility and rank in search engine results pages (SERPs). One important part of SEO is keyword research, the process of finding the right keywords to target with your site’s content and marketing efforts. Here are some tips for conducting effective ASO keyword research:


1. Start by brainstorming potential keywords related to your app. Think about what users might type into a search engine to find your app. Try to come up with a list of at least 10–15 keywords.

2. Use a tool like Google AdWords Keyword Planner or semrush to help you determine which keywords have the most traffic and competition. This will help you focus your efforts on the most valuable keywords.

3. Next, use a tool like the Google Keyword Planner to help estimate keywords’ search volume. Then, use SEMrush’s Keyword Difficulty Tool to determine how competitive your keyword is.


6 Responses

  1. Thanks for sharing your knowledge .You should write a blog on different ASO approaches or strategies for games or apps and their main differences.

  2. You are always welcome. Basic ASO for App and game strategies is almost same but the users persona is different. We can target them with different marketing strategies and product design. I will share a detail blog post about this topic. Thank you so much for valuable feedback. Stay connected with ASOBuzz!

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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat