Buzz of App Store Optimization (ASO) | App Marketing Blog

Average app churn rate

It is difficult to provide a precise average app churn rate, as it can vary significantly depending on the specific app and the market it is targeting. However, research has shown that app churn rates can be relatively high, with some estimates suggesting that up to 50% of users stop using an app within the first 30 days after downloading it. This is known as “app abandonment.”

There are many factors that can contribute to app churn, including a lack of user engagement, poor user experience, lack of value or relevance to the user, and competition from other apps. To reduce app churn, it is important for app developers to focus on creating a high-quality product that provides value to users and continually engage with them through updates and marketing efforts.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat