Buzz of App Store Optimization (ASO) | App Marketing Blog

Can Google Analytics be used for mobile apps?

Yes, Google Analytics can be used for mobile apps. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It can also be used to track and analyze data about mobile app usage.


To use Google Analytics for your mobile app, you’ll need to integrate the Google Analytics SDK (Software Development Kit) into your app. This involves adding a few lines of code to your app, which will allow Google Analytics to collect data about how users are interacting with your app.


Once you’ve integrated the Google Analytics SDK into your app, you can use the Google Analytics dashboard to view and analyze data about your app’s performance. You can track metrics such as active users, retention rate, average session length, and conversion rate, and use segmentation to break down your data into smaller groups based on common characteristics, such as location, device type, or demographic information.


Overall, Google Analytics is a powerful and widely used tool for tracking and analyzing mobile app usage data. It’s a good choice for many app developers, especially those who are already familiar with Google Analytics and want a simple, free solution for tracking app data.


Leave a Reply

Your email address will not be published. Required fields are marked *

Table of Contents


ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat