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Apple app store localization

Localization is an important aspect of the app development process, as it allows developers to make their apps available to a wider audience and increase their potential market. The Apple App Store is a global platform with users in over 150 countries, so it’s important for developers to consider localization when developing their apps.

Here are some key points to consider when localizing an app for the App Store:

  1. Translate app metadata: App metadata includes the app’s name, description, and keywords. These elements are important for app discoverability, so it’s important to translate them accurately and use local terminology.
  2. Translate the user interface: The user interface (UI) of an app includes the text, buttons, and other elements that users interact with. It’s important to translate the UI so that users can understand the app and navigate it easily.
  3. Adapt to local customs and norms: Different cultures have different customs and norms, so it’s important to consider these when designing an app. For example, colors and symbols can have different meanings in different cultures, and it’s important to consider these differences when designing the UI.
  4. Consider local laws and regulations: Different countries have different laws and regulations that may impact an app. For example, apps may need to comply with data protection laws or other regulations in order to be available on the App Store.
  5. Test the app: It’s important to test the app in the local language to ensure that it works properly and that all of the translations are accurate. This can be done by using beta testers or by using tools that allow developers to test the app in different languages.

By following these guidelines, developers can effectively localize their apps for the App Store and make them available to a wider global audience.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat