The show rate, also known as the fill rate, refers to the percentage of ad requests that result in an ad being displayed to the user. In other words, it’s a measure of how often an ad is shown to a user when they request it.
The match rate, on the other hand, refers to the percentage of ad requests that are matched to an available ad. In other words, it’s a measure of how often an ad request is successfully matched to an ad that is available to be displayed.
For example, if an app sends 100 ad requests and 50 of them result in an ad being displayed, the show rate would be 50%. If out of those 100 ad requests, 75 are matched to an available ad, the match rate would be 75%.
Both the show rate and the match rate can impact an app’s revenue, as they both affect the number of ads that are displayed to users. A high show rate and a high match rate can lead to more ads being displayed and potentially higher revenue for the app developer.
However, it’s important to note that these are just two factors among many that can impact an app’s revenue, and app developers should consider a variety of factors when optimizing their app’s revenue potential.
