There are a variety of goals that you might have when using Apple Search Ads to advertise your iOS app. Some common goals include:
- Increasing app downloads: One of the main goals of using Apple Search Ads is to increase the number of downloads of your app. By targeting relevant keywords and creating compelling ads, you can attract users who are interested in downloading and using your app.
- Boosting brand awareness: Apple Search Ads can also be used to increase awareness of your brand and app among iOS users. By consistently showing your ads to users who are searching for related keywords, you can establish your app as a trusted and popular choice in its category.
- Generating revenue: If your app is a paid app or includes in-app purchases, Apple Search Ads can help you generate revenue by attracting users who are willing to pay for your app or in-app content.
- Improving app store rankings: Apple Search Ads can also be used to improve the ranking of your app in the App Store. By attracting more downloads and positive ratings, you can improve your app’s ranking and make it more visible to potential users.
Ultimately, the goals of using Apple Search Ads will depend on the specific needs and objectives of your business. By setting clear goals and using data and analytics to track your performance, you can optimize your campaigns to achieve the best possible results.