Google AdWords offers a range of campaign types that you can use to advertise your business and reach your target audience:

1. Search Network campaigns: Search Network campaigns allow you to show your ads on Google search results pages and on other websites that partner with Google to show search ads. When users search for keywords that match your targeting options, your ad may appear in the search results.
2. Display Network campaigns: Display Network campaigns allow you to show your ads on a network of websites and apps that partner with Google to show display ads. Your ads can be targeted to specific audiences based on factors such as location, language, age, and interests.
3. Shopping campaigns: Shopping campaigns allow you to show your products and their details (such as pricing and availability) in Google search results and on other Google properties. Shopping campaigns are ideal for businesses that sell physical products online.
4. Video campaigns: Video campaigns allow you to show your ads on YouTube and other video websites and apps that partner with Google to show video ads. Video campaigns can be targeted to specific audiences based on factors such as location, language, age, and interests.
5. App campaigns: App campaigns allow you to promote your app on Google search results, Google Play, and other app stores. App campaigns are ideal for businesses that want to drive installs of their app.
6. Universal app campaigns: Universal app campaigns allow you to promote your app on Google search results, Google Play, and other app stores, as well as on the Google Display Network, YouTube, and other ad networks. Universal app campaigns are ideal for businesses that want to drive a high volume of installs of their app.

By choosing the right campaign type for your business goals, you can reach the right audience and get the best results from your AdWords campaigns. It’s worth noting that different campaign types may have different targeting options, ad formats, and pricing models, so it’s important to choose the campaign type that best meets your needs.