oogle AdWords is a pay-per-click (PPC) advertising platform that allows businesses to create and run ads on Google search and other Google-affiliated websites. AdWords campaigns are a way for businesses to promote their products or services to a targeted audience through paid advertising.

To create a Google AdWords campaign, you will need to create an AdWords account and set up a campaign using the AdWords interface. You will need to choose a goal for your campaign (such as generating leads or sales), select the keywords you want to target, and create your ad copy and any additional targeting options. You will also need to set a budget for your campaign and choose a payment method.

Once your campaign is set up, your ads will be displayed to users who search for the keywords you have targeted, or who visit websites that are part of the Google Display Network. When a user clicks on your ad, you will be charged a fee, which is why AdWords is a pay-per-click platform.

Google AdWords campaigns can be a powerful way for businesses to reach a targeted audience and drive traffic to their website. However, it is important to carefully manage and optimize your campaigns to ensure that you are getting a good return on investment (ROI) and that your ads are reaching the right audience.