Google App Campaigns (formerly known as Universal App Campaigns) are a type of advertising campaign in Google Ads that allow you to promote your mobile app across Google’s networks, including Google Search, Google Play, YouTube, and more. Here are a few best practices for running a successful Google App Campaign:

1. Use clear and compelling ad text: Make sure your ad text accurately reflects the features and benefits of your app and clearly explains what users can expect when they download it.
2. Use high-quality assets: Use visually appealing images and videos in your ads to showcase your app and attract users’ attention.
3. Target the right audience: Use Google App Campaigns’ targeting options to reach the right people. For example, you can target specific interests, locations, and more to ensure that your ads are being shown to people who are likely to be interested in your app.
4. Set clear campaign goals: Determine what you want to achieve with your Google App Campaign and set your campaign goal accordingly. You can choose from options such as app installs, in-app actions, and more.
5. Test different ad creative: Try experimenting with different ad creative (such as different images and ad copy) to see what works best for your campaign.
6. Use conversion tracking: Set up conversion tracking to measure the effectiveness of your Google App Campaign and understand how users are interacting with your app.
7. Monitor and optimize your campaign: Regularly check the performance of your Google App Campaign and make adjustments as needed to improve its effectiveness.

By following these best practices, you can optimize your Google App Campaign for success and drive more installs and in-app actions for your mobile app.