Google Play is the official app store for Android devices, and it offers a variety of tools to help developers optimize their app listings and reach their target audience. In this blog post, we’ll take a closer look at three of these tools: the Google Play keyword tool, the Google Keyword Planner, and Google Play Suggestions.
Apptweak is a tool specifically designed for optimizing app listings on Google Play. It allows developers to see how their app is ranking for specific keywords, and it also provides suggestions for new keywords to use in their app’s listing. To use the keyword tool, developers can enter their app’s package name or Google Play URL and a list of keywords they’re interested in. The tool will then show how well the app is ranking for those keywords and provide suggestions for additional keywords to use.
The Google Keyword Planner is a tool that’s part of the Google Ads platform. It’s mainly used for helping advertisers choose the right keywords for their ad campaigns, but it can also be useful for app developers looking for ideas for new keywords to use in their app’s listing. To use the Keyword Planner, developers can enter a list of keywords they’re interested in and the tool will show how much traffic those keywords are getting, as well as provide suggestions for related keywords.
Google Play Suggestions is a feature within the Google Play Developer Console that provides suggestions for improving an app’s listing. These suggestions can include things like adding more screenshots or videos, updating the app’s description, or using specific keywords in the listing. Developers can access Google Play Suggestions by logging into their Developer Console and clicking on the “Improve your listing” tab.
In conclusion, the Google Play keyword tool, Google Keyword Planner, and Google Play Suggestions are all useful tools for helping app developers optimize their listings on Google Play and reach their target audience. By using these tools, developers can better understand how their app is performing, find new keywords to use in their listing, and get ideas for improving their listing overall.