Buzz of App Store Optimization (ASO) | App Marketing Blog

Google Play Search Ads Tutorial 2023

Google Play Search Ads is a paid advertising platform that allows you to promote your mobile app within the Google Play Store. Here’s a tutorial on how to get started with Google Play Search Ads:

  1. Sign up for a Google Ads account: To use Google Play Search Ads, you’ll need to have a Google Ads account. If you don’t already have one, you can sign up for free at
  2. Link your app to your Google Ads account: To start advertising your app, you’ll need to link it to your Google Ads account. To do this, go to the “Apps” tab in your account, and click the “Link app” button. Follow the prompts to link your app to your account.
  3. Set up your ad campaign: Once your app is linked to your account, you’ll need to set up an ad campaign. Go to the “Campaigns” tab and click the “New campaign” button. Choose “Mobile app installs” as your campaign goal, and select your app from the list of available apps.
  4. Define your target audience: Next, you’ll need to define your target audience for your ad campaign. You can target users based on factors such as location, age, gender, interests, and more.
  5. Set your budget and bid: Set your budget and bid amount for your ad campaign. Your budget is the maximum amount you’re willing to spend on your ads, and your bid is the amount you’re willing to pay for each click on your ad.
  6. Write your ad copy: Now it’s time to write your ad copy. This is the text that will be displayed to users when your ad appears in the Google Play Store. Be sure to write compelling copy that clearly explains the benefits of your app and encourages users to download it.
  7. Set your ad schedule: Set the schedule for your ad campaign. You can choose to run your ads continuously or specify specific dates for your ads to run.
  8. Launch your ad campaign: Once you’ve set up your ad campaign, click the “Launch” button to start running your ads. Your ads will start appearing in the Google Play Store, and you can track their performance using the “Reports” tab in your Google Ads account.

By following these steps, you can get started with Google Play Search Ads and start promoting your app to a wider audience.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat