Buzz of App Store Optimization (ASO) | App Marketing Blog

How can I improve my ASO?

ASO, or app store optimization, is the process of improving the visibility and discoverability of your mobile app in app store search results and top charts. Here are some steps you can take to improve your ASO:

  1. Conduct keyword research: Identify the keywords that are relevant to your app and that have a high search volume in the app stores. Include these keywords in your app title, subtitle, and app description.
  2. Optimize your app title and subtitle: Make sure your app title and subtitle accurately reflect the main features and benefits of your app. These fields are the first thing users see when they find your app in the store, so it’s important to make a good impression.
  3. Write a compelling app description: Your app description should clearly describe the main features and benefits of your app, and should include relevant keywords. It’s also a good idea to include screenshots and videos to give users a better idea of what your app looks like and how it works.
  4. Use visually appealing graphics: Use visually appealing graphics, such as screenshots and app icons, to help your app stand out in the app store. Make sure these graphics accurately represent your app and are of high quality.
  5. Use ratings and reviews to your advantage: Encourage users to leave ratings and reviews for your app, as this can help improve your app’s visibility and credibility. Respond to any negative reviews and try to resolve any issues that users may be having.
  6. Update your app regularly: Keep your app up-to-date with new features and improvements. This can help keep users engaged and can also improve your app’s visibility in the app store.

By following these steps, you can improve your ASO and increase the visibility and discoverability of your mobile app in the app stores.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat