Buzz of App Store Optimization (ASO) | App Marketing Blog

How do free apps make money without ads

There are several ways that free apps can make money without displaying ads:

  1. In-app purchases: Many free apps offer additional content or features that users can purchase within the app. This can include virtual goods, subscription services, or premium content.
  2. Subscription model: Some free apps offer a subscription service that provides access to premium content or features. Users can pay a monthly or annual fee to access this content.
  3. Sponsorship: Some free apps are sponsored by companies or brands, which provide funding in exchange for promoting their products or services within the app.
  4. Affiliate marketing: Some free apps use affiliate marketing to earn revenue. This involves promoting products or services from other companies within the app and earning a commission on any sales made through the app.
  5. Selling data: Some apps collect data from users and sell it to third parties for research or marketing purposes. This is often done with the user’s consent and in accordance with privacy laws and regulations.
  6. Licensing: Some free apps are used as a marketing tool to promote a paid product or service. The app can be used to showcase the features of the paid product and drive sales.
  7. Crowdfunding: Some app developers use crowdfunding platforms to raise money for their app development. Users can contribute money in exchange for rewards such as early access to


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat