Buzz of App Store Optimization (ASO) | App Marketing Blog

How do I choose keywords for ASO?

Here are some tips for choosing keywords for ASO (App Store Optimization):

  1. Research your target audience: Start by understanding the needs and preferences of your target audience. What kind of apps do they use and what are they looking for in an app? This will give you a sense of the keywords that they might be searching for.
  2. Analyze your competitors: Look at the keywords that your competitors are using in their app titles, descriptions, and metadata. This can give you some ideas for keywords that you might want to consider using as well.
  3. Use long-tail keywords: Long-tail keywords are more specific and less competitive than short-tail keywords. For example, “best running app for beginners” is a long-tail keyword, while “running app” is a short-tail keyword. Using long-tail keywords can help you rank higher in search results and attract more targeted traffic.
  4. Use relevant keywords: It’s important to use keywords that are relevant to your app. This will help ensure that you attract the right kind of users and increase the chances of them downloading your app.
  5. Use relevant phrases and sentences: In addition to individual keywords, you can also use relevant phrases and sentences in your app title and description. This can help you rank for a wider range of keywords and give users a better understanding of what your app does.
  6. Use local keywords: If your app is targeted at a specific geographic region, consider using local keywords to help you rank higher in search results in that region. For example, if your app is a restaurant guide for New York City, you might want to include keywords like “New York City” and “NYC” in your app title and description.
  7. Monitor your keyword rankings: Use tools like Sensor Tower or Mobile Action to track the rankings of your keywords over time. This will help you understand which keywords are working well for you and which ones might need to be adjusted.


Leave a Reply

Your email address will not be published. Required fields are marked *

Table of Contents


ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat