Buzz of App Store Optimization (ASO) | App Marketing Blog

How do I get the ASO on the App Store better?

Here are some tips for improving your app’s ASO on the App Store:
  1. Identify and target the right keywords: Research and identify the keywords that users are most likely to use when searching for apps in your category. Use tools such as Google’s Keyword Planner or Sensor Tower’s Keyword Intelligence to help with this. Make sure to include your target keywords in your app’s title and description, as this will help it rank higher in search results.
  2. Use visually appealing and relevant graphics: Use high-quality and visually appealing graphics in your app’s listing, such as screenshots, app icons, and videos. These should be relevant to the app and showcase its features and benefits.
  3. Encourage user ratings and reviews: Encourage users to rate and review your app, as this can have a positive impact on your app’s ranking in the app store. Respond to user reviews and address any issues or concerns they may have to maintain a positive rating.
  4. Use a clear and compelling app title and description: Make sure your app’s title and description accurately and clearly describe what your app does and its main features and benefits. Use compelling language and avoid jargon or technical terms that may be confusing to users.
  5. Use the right app category: Choose the app category that best fits your app’s primary purpose and features. This will help ensure that your app is being presented to the right users.

By following these tips and continually monitoring and optimizing your app’s listing, you can improve its visibility and increase its chances of being discovered and downloaded by users on the App Store.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat