Buzz of App Store Optimization (ASO) | App Marketing Blog

How do I increase my app visibility on Google Play?

If you want to increase the visibility of your app on Google Play, here are some steps you can take:

  1. Optimize your app listing: Make sure to include relevant and targeted keywords in your app’s title, description, and metadata. Use visually appealing and high-quality graphics in your app listing, such as screenshots, app icons, and videos.
  2. Encourage user ratings and reviews: User ratings and reviews can have a significant impact on an app’s ranking in Google Play. Encourage users to rate and review your app, and make sure to respond to reviews and address any issues or concerns users may have.
  3. Use paid advertising: Consider using paid advertising, such as Google Ads, to promote your app to targeted audiences. This can help to drive traffic to your app’s listing and increase its visibility.
  4. Use social media and other marketing channels: Promote your app on social media platforms and other marketing channels, such as email marketing, to reach a wider audience.
  5. Optimize your app for the right category: Make sure to choose the app category that best fits your app’s primary purpose and features. This will help ensure that your app is being presented to the right users.


By following these steps and continually monitoring and optimizing your app’s listing, you can increase its visibility and improve its chances of being discovered and downloaded by users on Google Play.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat