Buzz of App Store Optimization (ASO) | App Marketing Blog

How do I run an app install campaign?

To run an app install campaign in Google Ads, follow these steps:

  1. Set up an AdWords account: If you don’t already have one, you’ll need to create an AdWords account. You can do this by going to and following the prompts to create an account.
  2. Set up a campaign: In AdWords, click on the “Campaigns” tab and then click the “+” button to create a new campaign. Select “App installs” as the campaign type.
  3. Choose your targeting options: You’ll need to select the locations, languages, and devices that you want to target with your app install campaign. You can also select specific app categories or genres to target.
  4. Set your budget and bid: Decide how much you want to spend on your app install campaign and set your budget and bid accordingly. Your bid is the amount you’re willing to pay each time someone clicks on your ad.
  5. Create your ad group: An ad group is a set of ads that share the same targeting options. You’ll need to create an ad group for your app install campaign and provide some information about your app, including its name and the app store URL.
  6. Create your ads: You’ll need to create at least one ad for your ad group. You can choose from a variety of ad formats, including text ads, image ads, and video ads. Make sure to write compelling ad copy and choose relevant images or videos to grab users’ attention.
  7. Launch your campaign: Once you’ve set up your ad group and created your ads, you’re ready to launch your app install campaign. Click the “Save and continue” button to review your campaign settings, and then click “Start” to launch your campaign.

It’s a good idea to monitor your app install campaign regularly and make adjustments as needed to optimize its performance. You may also want to test different ad formats and targeting options to see what works best for your app.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat