Buzz of App Store Optimization (ASO) | App Marketing Blog

How do you rank keywords in ASO?

There are a few key strategies you can use to rank keywords in ASO (app store optimization):

  1. Research relevant keywords: Use tools such as Sensor Tower, Mobile Action, or App Annie to research relevant keywords for your app. These tools can provide data on the search volume and competition for different keywords, as well as suggest related keywords that you may not have considered.
  2. Include keywords in your app title and subtitle: Including relevant keywords in your app’s title and subtitle is one of the most important factors for ranking in the app store search results. Choose keywords that are relevant to your app and that have a moderate to high search volume.
  3. Use keywords in your app description: In addition to including keywords in your app title and subtitle, you should also use them in your app description. However, be sure to use them naturally and avoid keyword stuffing, as this can negatively impact your app’s ranking.
  4. Include keywords in your app’s metadata: Other places where you can include keywords to help with ranking are in your app’s metadata, such as in the app’s title, subtitle, and keywords field in the app store listing.
  5. Optimize your app’s ratings and reviews: Ratings and reviews are another important factor for ranking in the app store search results. Encourage users to leave ratings and reviews, and respond to both positive and negative reviews to show that you value feedback and are committed to improving your app.

By following these strategies, you can improve the ranking of your app’s keywords in the app store search results and drive more traffic and downloads. It’s important to regularly monitor and track your keywords and make adjustments as needed to ensure that you are targeting the most relevant and effective keywords for your app.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat