Buzz of App Store Optimization (ASO) | App Marketing Blog

How do you write ASO app description?

Writing an effective app description for app store optimization (ASO) purposes involves crafting a clear and compelling message that highlights the value and uniqueness of the app, while also incorporating relevant keywords and targeting the right audience. Here are a few tips for writing an ASO app description:

  1. Keep it short and to the point: App store users tend to have short attention spans, so it’s important to keep the app description concise and focused. Aim for a length of around 200-300 words, and avoid including unnecessary information or filler content.
  2. Use keywords wisely: Incorporate relevant keywords into the app description, but avoid keyword stuffing or using irrelevant or spammy keywords. Aim for a keyword density of around 1-2%, and use variations of the main keywords to help improve the app’s ranking.
  3. Highlight the unique value proposition: What makes your app stand out from the competition? Make sure to highlight the unique value and benefits of your app in the app description.
  4. Use compelling language: Use action-oriented language and persuasive techniques to convince users to download the app. Avoid using jargon or technical language that may be unfamiliar to the average user.
  5. Use bullet points or lists: Use bullet points or lists to break up the app description and make it easier for users to scan and understand. This can also help highlight the key features and benefits of the app.
  6. Use screenshots and videos: In addition to the app description, you can also use screenshots and videos to showcase the app’s features and functionality. Make sure to choose high-quality images and videos that clearly demonstrate the app’s value to users.

By following these tips and regularly updating the app description as needed, you can improve the ranking and visibility of your app in the app store and increase downloads.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat