Buzz of App Store Optimization (ASO) | App Marketing Blog

How does app store optimization work?

App Store Optimization (ASO) is the process of optimizing an app’s visibility and ranking in app stores such as the Google Play Store and the Apple App Store. ASO works by improving the app’s listing and marketing materials, such as its title, description, keywords, and visuals, to make it more appealing and visible to potential users.

There are several factors that can impact an app’s ranking and visibility in an app store, including:

  1. Keywords: Using relevant and popular keywords in your app’s title, description, and metadata can help it rank higher in search results.
  2. Visuals: Using high-quality and visually appealing graphics, such as icons and screenshots, can help your app stand out and attract more downloads.
  3. Ratings and reviews: Having a high average rating and a large number of positive reviews can improve your app’s ranking and visibility.
  4. User engagement: Apps that have high levels of user engagement, such as those with a high retention rate and low uninstall rate, tend to rank higher in app stores.

ASO involves analyzing and improving each of these factors to increase the likelihood that users will discover and download your app. It’s important to continually monitor and update your ASO strategy to stay ahead of the competition and adapt to changes in the app market.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat