Buzz of App Store Optimization (ASO) | App Marketing Blog

How is mobile application performance measured?

There are several ways to measure the performance of a mobile application, including:

  1. Load time: The time it takes for the app to load and be ready for use can impact user satisfaction and engagement.
  2. User engagement: Metrics such as the number of active users, retention rate, and average session length can provide insight into how engaged users are with the app.
  3. Conversion rate: The percentage of users who complete a desired action, such as making a purchase or signing up for a service, can provide insight into the app’s effectiveness.
  4. Crash rate: The frequency at which the app crashes or experiences errors can impact user satisfaction and engagement.
  5. Customer satisfaction: Collecting feedback from users through surveys or reviews can provide insight into their overall satisfaction with the app.
  6. Revenue: Tracking the app’s revenue can provide insight into its financial performance.

By tracking and analyzing these metrics, you can gain a better understanding of your app’s performance and identify areas for improvement. It’s important to regularly monitor these metrics and use the insights gained to optimize your app and improve the user experience.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat