There are many campaign types in Google Ads. You can use different campaigns for different purposes, such as search, display, video, or shopping campaigns. Each campaign type has its own set of features and settings. You can use Google’s default settings for each campaign type, or you can customize the settings to fit your needs. When you create a new campaign, Google Ads will automatically create a set of default settings for you. You can edit these settings to fit your needs. Ad groups are the basic building blocks of a campaign. Each ad group consists of one or more ads and a set of keywords that the ads target.
There are 8 campaign types in Google Ads. They are:
Search Network Only – This is the most common and basic type of campaign. It includes text ads appearing when people search on Google and other search partners.
Display Network Only – With this campaign type, your ads can appear on websites, apps, and videos. You can use images, videos, and rich media ads to reach people where they spend their time.
Search Network with Display Select – Your ad can appear on the Search Network and the Display Network. This option is best if you want your ad to show up on both networks but you want more control over where your ad appears on the Display Network.
Shopping – Shopping campaigns let you promote your products or services with Product Listing Ads (PLAs).
What are campaign types in Google Ads?
There are currently five campaign types in Google Ads: Search, Display, Shopping, Video, and App.
Search campaigns are the most common and are used to target keywords related to what you’re selling. When someone searches for one of your keywords, your ad may appear next to the search results.
Display campaigns use text, images, or both to show ads on websites across the Google Display Network. You can target potential customers based on interests and demographics like age, gender, or location.
Shopping campaigns let you promote your products on Google.com and other Google properties like Search and Shopping ads. You’ll need a product feed in order to set up a Shopping campaign.
Video campaigns let you showcase your videos on YouTube and other video sites across the web.
Campaign type #1: Search Network campaigns
Search Network campaigns are designed to reach potential customers who are actively searching for products or services like yours on Google and other search engines. When someone searches for a keyword that’s relevant to your business, your ad may appear next to the search results.
You can target potential customers based on what they’ve searched for, their location, and the type of device they are using. You can also customize your ads to appear at specific times or when a potential customer is searching for something nearby.
Search Network campaigns can be a great way to reach people who are already interested in what you have to offer. With careful targeting, you can make sure that your ads are being seen by potential customers who are most likely to convert.
Campaign type #2: Display Network campaigns
There are two main types of Display Network campaigns: automatic and standard. Standard Display Network campaigns give you more control over where your ads appear and what targeting options you have. Automatic Display Network campaigns let Google Ads choose where to show your ads based on your goals, bids, and budget.
Both types of campaigns have their own advantages. Standard Display Network campaigns give you more control over your ad placements, meaning you can be more strategic about where your ads appear. Automatic Display Network campaigns take the guesswork out of ad placements, and can be a good option if you’re new to Google Ads or don’t have the time to manage your campaign yourself.
Ultimately, the best campaign type for you will depend on your goals, budget, and level of expertise.
Campaign type #3: Shopping and e-commerce campaigns
Google Ads offers many different types of campaigns for businesses to choose from, each with its own unique benefits. Shopping and e-commerce campaigns are a great option for businesses that want to promote their products and drive sales.
Shopping and e-commerce campaigns allow businesses to showcase their products in search results and on Google Shopping. These campaigns are highly visual, making them eye-catching and appealing to potential customers. Shopping and e-commerce campaigns are also very effective at driving sales, as they allow customers to purchase products directly from the search results page.
If you’re looking to promote your products and drive sales, then a shopping or e-commerce campaign is a great option for you. These campaigns are highly visual, effective, and easy to set up.
Campaign type #4: Video campaigns
Video campaigns are a type of Google Ads campaign that promote your video content. They can be used to increase awareness of your brand, drive traffic to your website, or generate leads. Video campaigns can be targeted to a specific audience or placed on specific websites where they are most likely to be seen by potential customers.
Campaign type #5 Google Universal app campaigns
Google Universal app campaigns allow you to promote your app across Google’s vast array of properties, including Search, YouTube, and the Play Store. You can create a campaign in just a few minutes, and Google will optimize it for you based on your objectives (such as installs or in-app actions).
Universal app campaigns are a great way to reach a large audience with minimal effort. However, because Google is in charge of optimizing your campaign, you may not have as much control over where your ads are shown or how they look. If you want more control over your campaign, you may want to consider another campaign type.
Campaign type #6 Google smart ads campaigns
As of October 2020, there are six types of campaigns in Google Ads: search, display, video, shopping, and app.
The most popular campaign type is search, which allows you to show your ad to people who are actively searching for terms related to your products or services on Google.com. This campaign type is best suited for businesses that sell products or services online.
Display campaigns allow you to show your ad on websites across the web that partner with Google. These can be general interest websites or websites that are related to your products or services. Display campaigns are well suited for businesses that want to raise awareness of their brand or that have a wide variety of products and services to promote.
Video campaigns allow you to show your ad on YouTube and other video sites.
Campaign type #7 Awareness Campaigns
Awareness campaigns are designed to increase visibility and create brand awareness for your product or service. Often, awareness campaigns are the first step in a larger marketing strategy and can be used to reach a wide audience with your message.
There are a few different types of awareness campaigns that you can run on Google Ads. Here are 8 of the most popular:
1. Search Campaigns
Search campaigns are designed to get your ad in front of users who are searching for keywords related to your business. This is a great way to reach potential customers who are already interested in what you have to offer.
2. Display Campaigns
Display campaigns use banner ads and other visuals to catch users’ attention as they browse the web. These ads can be targeted to specific websites or demographics, making them a powerful tool for raising awareness about your brand.
3. Remarketing Remarketing campaigns allow you to target users who have previously visited your website. This is a great way to reengage potential customers and convert them into paying customers.
Campaign type #8 Physical location campaigns
Physical location campaigns are designed to target ads to users based on their geographic location. This can be useful for businesses that want to target local customers or customers in a specific region. Physical location campaigns can be targeted by country, state, city, or zip code.
Conclusion: How many campaign types are there in Google Ads?
There are four main campaign types in Google Ads: search, display, video, and shopping. Each campaign type has its own strengths and weaknesses, so it’s important to choose the right campaign type for your goals. For example, if you’re looking to generate awareness for your brand, you would want to use a display campaign. If you’re looking to sell products online, you would want to use a shopping campaign.
The most important thing is to experiment with different campaign types and see what works best for your business. There is no one-size-fits-all solution when it comes to Google Ads campaigns.