There are typically four stages in the app store optimization (ASO) process:
- Research: In this stage, you will research and identify the most relevant and popular keywords for your app, as well as analyze the competition to see which keywords they are using. You can use tools like the App Store’s Keyword Field and Google’s Keyword Planner to help with this process.
- Optimization: In this stage, you will optimize your app’s listing by incorporating the keywords you identified in the research stage into the app’s title, description, and metadata. You will also add high-quality visuals like screenshots and a video preview to showcase the app’s features and benefits.
- Promotion: In this stage, you will promote your app to increase its visibility and drive downloads. This can involve tactics like using social media to promote your app, encouraging user reviews and ratings, and considering paid advertising on platforms like Facebook and Google.
- Analysis: In this stage, you will track the performance of your app in the app store and analyze the effectiveness of your ASO efforts. You can use tools like Sensor Tower’s App Intelligence to track metrics like the number of downloads, user engagement, and the quality and relevance of your app’s listing. Based on this analysis, you can make adjustments to your ASO strategy to continue improving the visibility and success of your app.
While these are the main stages of the ASO process, it is important to continually monitor and analyze the performance of your app in the app store and make adjustments to your ASO strategy as needed.