Buzz of App Store Optimization (ASO) | App Marketing Blog

How many stages are in ASO?

App store optimization (ASO) can be broken down into several stages, including:

  1. Research: Identifying relevant keywords, understanding the target audience, and researching the competition.
  2. On-page optimization: Optimizing the app’s title, description, and other metadata to include the targeted keywords and improve the app’s visibility in the app store search results.
  3. Visual design and marketing: Creating compelling visuals, such as app screenshots and an icon, to attract users and improve the app’s overall appeal.
  4. User acquisition: Implementing strategies to drive users to the app, such as through social media marketing, paid advertising, or partnerships with other apps or websites.
  5. User retention: Focusing on improving the user experience to encourage users to continue using the app and leave positive ratings and reviews.
  6. Monetization: Implementing strategies to monetize the app, such as through in-app purchases or advertising.
  7. Analytics and optimization: Tracking and analyzing the app’s performance data to identify areas for improvement and optimize the ASO strategy.

It’s important to note that ASO is an ongoing process, and these stages may overlap and be repeated as needed to continuously improve the app’s ranking and visibility in the app store.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat