AdMob, a mobile advertising platform owned by Google, allows app developers to monetize their apps by displaying ads to users. The amount that AdMob pays per 1,000 views (also known as cost-per-thousand impressions or CPM) can vary widely depending on a number of factors, including the type of ad, the location of the user, the user’s device and operating system, and the bid amount from advertisers. According to AdMob’s website, the average CPM for banner ads is $1.00, while the average CPM for interstitial ads is $3.50. However, these averages can vary significantly based on the factors mentioned above.
Definition: App Store Optimization is the continuous process of improving visibility in the app store to increase the number of