Buzz of App Store Optimization (ASO) | App Marketing Blog

how much does an app with 100k downloads make

It is difficult to accurately estimate how much an app with 100,000 downloads will make, as there are many factors that can affect an app’s revenue. Some of the key factors that can impact an app’s revenue include:

  1. Pricing: How much you charge for the app or in-app purchases can have a significant impact on revenue.
  2. Advertising: If the app displays ads, the amount of money that can be made will depend on the type of ads, the number of impressions, and the click-through rate.
  3. In-app purchases: If the app offers in-app purchases, the revenue will depend on the price of the purchases and the number of purchases made.
  4. Subscriptions: If the app offers a subscription service, the revenue will depend on the price of the subscription and the number of subscribers.

It’s important to note that 100,000 downloads is just one factor that can impact an app’s revenue. Other factors such as user engagement and retention can also play a role in determining an app’s overall success and revenue potential.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat