The cost of optimizing your app’s listing in the App Store can vary depending on the specific tactics you use and the resources you have available. Many of the basic ASO tactics, such as researching and using relevant keywords, writing a compelling app description, and using high-quality visuals, can be done at little or no cost.

However, there are also more advanced tactics that can involve additional costs. For example, if you decide to invest in paid advertising on platforms like Facebook and Google to increase the visibility of your app, you will need to budget for those expenses. Similarly, if you hire an ASO agency or consultant to help with your ASO efforts, you will need to pay for their services.

It’s difficult to give a precise estimate of the cost of ASO without knowing more about the specific tactics you plan to use and the resources you have available. In general, it’s important to carefully consider your budget and prioritize the ASO tactics that will have the greatest impact on the visibility and success of your app.