Buzz of App Store Optimization (ASO) | App Marketing Blog

How much keyword density is good for ASO?

Keyword density refers to the percentage of a webpage or app listing’s content that is made up of keywords. In the context of app store optimization (ASO), keyword density can be an important factor for improving the ranking of an app in search results.

However, it’s important to note that keyword density is just one of many factors that app stores consider when ranking apps in search results. It’s also important to consider the overall quality and relevance of the app’s content, as well as the number and quality of reviews and ratings.

So, how much keyword density is good for ASO? In general, it’s recommended to aim for a keyword density of around 1-2% in the app’s title, description, and keywords field. This means that for every 100 words of content, 1-2 of those words should be keywords. It’s important to avoid “keyword stuffing,” or the practice of artificially inflating the keyword density by repeatedly using the same keywords in an attempt to improve the ranking of the app. This can actually have a negative impact on the ranking of the app and may result in the app being flagged or penalized by the app store.

It’s also important to note that different app stores may have different guidelines and algorithms for ranking apps in search results, so it’s a good idea to familiarize yourself with the specific guidelines and best practices for the app store in which you are publishing your app.

In conclusion, while keyword density can be an important factor for improving the ranking of an app in search results, it’s important to aim for a balanced and natural approach rather than artificially inflating the keyword density. By focusing on high-quality, relevant content and following best practices for ASO, app developers and marketers can improve the ranking of their app in the app store and drive user growth.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat