Buzz of App Store Optimization (ASO) | App Marketing Blog

Find ASO Keywords: How to find keywords for ASO?

How to find keywords for ASO

If you want your app to be successful, you need to know how to find keywords for ASO and then make sure it’s optimized for the App Store. Part of that process is choosing the right keywords. Keywords are one of the most essential ASO factors, so you must choose them carefully. Here’s how to find the right keywords for your app.

 

What are keywords and why do they matter for ASO

ASO, or App Store Optimization, is a process that can help your app rank higher in app store search results. The first step to ASO is finding the right keywords. Here are some tips for finding keywords for ASO:

1. Look at your app’s current ranking. What keywords are you already ranking for? You can use these keywords as a starting point.

2. Use keyword research tools like Google AdWords Keyword Planner and App Annie to find popular keywords that are relevant to your app.

3. Think about what people search for when they want to download your app. For example, if you have a fashion app, think about how people might search for it.

4. Look at data from iPhone sales to get a sense of what words people use when they buy iPhones in your country.

 

Step 1: Define your app’s purpose and target audience

As anyone in the app business knows, App Store Optimization is key to driving app downloads. But what ASO techniques should you use? One great starting point is finding the right keywords. Here are some tips on how to find keywords for ASO:

 

There are a few different ways that you can go about finding keywords for ASO. One way is to simply think about what potential customers might be searching for when they are looking for a product or service like yours. Another way is to use keyword research tools like Google AdWords Keyword Planner and semrush.com.

Once you have a list of potential keywords, you can start to narrow them down by looking at things like search volume and competition level. You want to choose keywords that are popular enough that people are actually searching for them, but not so popular that there is a lot of competition and it will be difficult to rank for them.

Once you have a narrowed-down list of keywords, you can start incorporating them into your ASO strategy.

 

Step 2: Research your competition

Before you can start planning your keywords, you need to understand the competition. Who are you up against? How much app store real estate do they occupy for the keywords you want to target? What kind of ASO tactics have they employed?

To get started, search for your competitors in the App Store and Google Play. Make a list of the apps that come up for each query. Then, take a look at each app’s page and see what keywords they’re targeting. You can also use a tool like Sensor Tower or App Annie to get more detailed insights into an app’s keyword rankings.

Once you have a good understanding of your competition, you can start planning your own keyword strategy.

 

Step 3: Generate a list of potential keywords

When it comes to ASO, keywords are everything. If you want your app to rank high in the app store search results, you need to choose the right keywords. But how do you know which keywords are right for your app?

There are a few things to consider when choosing keywords for ASO. First, think about what kind of app you have and what users would be searching for. If your app is a game, for example, users might be searching for specific genres or gameplay features. Second, consider your competition. What keywords are they targeting?

 

Step 4: Prioritize keywords based on difficulty and relevance

Assuming you have a list of potential keywords, the next step is to prioritize them based on difficulty and relevance. You’ll want to consider how difficult it would be to rank for a given keyword, as well as how relevant it is to your app.

For example, if you have a new game, you might prioritize keywords that are relevant to the gameplay or theme. However, if there are already many established games in your genre, you may want to focus on more niche keywords that will be easier to rank for.

Difficulty can be determined by looking at the number of apps competing for a given keyword and the quality of those apps. Relevance can be judged by how well the keyword describes your app and its content. Ultimately, you’ll need to balance these two factors to come up with a list of keywords that are both achievable and effective.

 

Step 5: Test keywords in your app’s title and description

When you have a list of potential keywords, it’s time to put them to the test. The best way to do this is by incorporating them into your app’s title and description. This will give you a good idea of how well they fit and whether or not they are likely to help you rank higher in search results.

 

To get started, simply add your chosen keywords into the title and description fields of your app store listing. Be sure to use them in a way that makes sense and sounds natural – stuffing them in haphazardly will only hurt your chances of ranking well. Once you’ve added them in, take a look at your listing and see how it looks. If it reads well and flows smoothly, then you’re on the right track.

 

How to continue optimizing your keywords

As you continue to optimize your keywords, there are a few things to keep in mind. First, try to find new keywords that are relevant to your app. You can do this by looking at the App Store’s search results for your app and seeing what other apps come up. If you find that other apps are ranking for keywords that you’re not, consider adding those keywords to your own list.

 

Second, keep track of which keywords are driving the most installs and conversions. You can do this by using an analytics tool like App Annie or Adjust. These tools will show you which keywords are sending the most traffic to your app store listing. Make sure to track both organic and paid traffic, as well as conversion rates, so you can see which keywords are performing the best overall.

Finally, don’t forget to regularly monitor your keyword rankings.

 

How to find best search keywords

If you want to improve your app ranking in the search results, you need to focus on the right keywords. But how do you know which keywords are right for your app?

Here are a few tips:

1. Start with keyword research: Use a tool like Google AdWords Keyword Planner or App Annie Intelligence to find out which keywords are being used most often by your target audience.

2. Identify your key features: What sets your app apart from others? Make a list of the unique features and functions of your app, and use these as potential keywords.

3. Consider different keyword variations: Think about how someone might search for your app – for example, they might use different terms or abbreviations. Try to anticipate all the different ways someone might search for your app, and include these variations as keywords.

4. Use negative keywords The keywords that you include in your app’s search terms must be relevant to your app. This will help prevent irrelevant users from accessing your app, as well as ensure that the right users are directed to the correct app page.

 

How to search for ASO keywords

When it comes to finding keywords for ASO, there are a few different methods you can use. One way is to simply think about what potential customers might be searching for when looking for a app like yours. Another method is to use keyword research tools, like the Google Keyword Planner or App Annie.

Once you have a list of potential keywords, you’ll want to start incorporating them into your app’s title and description. Use them in a way that makes sense and sounds natural – don’t stuff keywords in just for the sake of it. In addition to using relevant keywords, you’ll also want to make sure your app’s title and description are clear and concise. After all, potential customers only have a limited amount of time to read through your app’s listing before deciding whether or not to download it.

 

How to find out ASO keywords

When it comes to optimizing your app for the App Store or Google Play Store, one of the most important things you can do is choose the right keywords. But how do you go about finding the right keywords for ASO?

There are a few different methods you can use to find the right keywords for your app. One is to use a keyword research tool like App Annie or Sensor Tower. These tools will help you to understand which keywords are being used most often by users in your app’s category.

Another method is to look at your competitors’ apps and see which keywords they are targeting. You can also use a tool like AppTweak to spy on your competitors and see which keywords they are using.

Once you have a list of potential keywords, you need to test them out to see which ones convert into downloads.

 

Where to search keywords for apps

There are a few different places that you can look to find keywords for your app. One place is the Apple App Store. There, you can use the Search Ads Keyword Planner tool to get ideas for keywords. Another place to look is Google AdWords. You can use the Keyword Planner tool there to get ideas for keywords as well. Finally, you can also look at app store optimization (ASO) forums and blogs to see what others are saying about keyword research.

 

How to search keywords in Google Ads

To find the right keywords for your app store optimization (ASO), start by thinking about the words or phrases that potential customers might use to search for your app. Then, use those keywords in the following places:

1. In the app title and description.

2. As tags when you submit your app to an app store.

3. In the keywords field when you upload your app to an app store.

4. In paid search ads, like Google AdWords.

When you create a Google AdWords account, you’ll be asked to choose some initial keyword categories related to your business. These categories will help determine which kinds of searches will trigger your ad. You can also add additional keywords later on, and adjust your bids for each keyword accordingly.

 

Final words about How to find keywords for ASO

When you’re ready to start optimizing your app for search, you’ll need to choose the right keywords. But how do you know which keywords are right for your app?

Here are a few tips to help you find the right keywords for ASO:

1. Research your competition. See what keywords they are targeting and try to identify any gaps in their approach.

2. Use keyword research tools like Google AdWords Keyword Planner and App Annie Intelligence to find popular keywords with high search volume.

3. Try to think like your target user. What words would they use to search for an app like yours?

4. Make sure your keywords are relevant to your app content and description. This will help ensure that users who find your app through search are more likely to download it and become active users.

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Me

Hanif Marwat

ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on ASOBuzz.com, my hobby site, where I love to share my learning through writing.

Hanif Marwat
hanifmrwt@gmail.com

Hanif Marwat