Buzz of App Store Optimization (ASO) | App Marketing Blog

How to get 1 million app downloads

There are many strategies you can use to increase the number of downloads of your app. Here are a few options you might consider:

  1. Optimize your app store listing: Make sure you have a compelling and accurate app title, description, and screenshots that showcase the features and benefits of your app. This will help your app stand out in the app store and increase its chances of being downloaded.
  2. Use social media and other online channels to promote your app: Share your app on social media platforms like Facebook, Instagram, and Twitter, and consider running paid social media ads to reach a wider audience. You can also use email marketing, online forums, and other online channels to promote your app.
  3. Collaborate with influencers or bloggers: Partner with influencers or bloggers who have a large following in your app’s target market. They can help promote your app to their followers, which can increase your visibility and drive more downloads.
  4. Use app store optimization (ASO) techniques: ASO is the process of optimizing your app store listing to improve its visibility and ranking in the app store search results. There are many factors that go into ASO, including the use of relevant keywords in your app title and description, the quality of your app’s ratings and reviews, and the relevance of your app to the user’s search query.
  5. Offer promotions or discounts: Consider offering promotions or discounts to encourage more downloads of your app. For example, you could offer a limited-time discount on your app’s price or offer in-app rewards for users who refer their friends to your app.
  6. Create a landing page for your app: Create a landing page on your website that is specifically designed to promote your app and encourage users to download it. This page should include information about your app, screenshots, and a call-to-action button that takes users directly to your app’s listing in the app store.
  7. Use traditional advertising: While digital marketing is often the most effective way to promote an app, you might also consider using traditional advertising methods like print ads, radio ads, or TV ads to reach a wider audience.

It’s important to note that increasing the number of downloads of your app requires a combination of different strategies and may take some time. It’s also important to regularly track and analyze your app’s performance to identify areas for improvement and to make sure your marketing efforts are paying off.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat